以腦波量測使用者對電子表單顏色設計偏好之研究

An EEG Study on the Color Design Preference of Electronic Form by End Users

洪昭成(Chao-Cheng Hung)

指導教授 ： 吳錦波

淡江大學/商管學院/資訊管理學系碩士在職專班/碩士(2017年)

https://doi.org/10.6846/TKU.2017.00229

摘要

本研究旨在探討以不同色系組合設計的電子表單對使用者腦波之影響，透過實驗的方式讓使用者受到四種色系組合(暖色、冷色、中性色及無彩色系)的電子表單圖像刺激，以瞭解使用者的顏色偏好對腦波感知差異及情緒的變化。研究結果發現：一、受試者腦波受偏好因素的影響，在不同色系組合設計的電子表單刺激下，左右腦感知程度呈現不對稱情形。二、不同性別的受試者對於顏色偏好其腦波感知程度也存在差異。分析所有受試者選擇喜的電子表單之腦波，發現男性受試者偏好冷色及中性色系的電子表單；女性受試者偏好中性色系的電子表單。三、受到電子表單圖像刺激時，受試者對於顏色偏好選擇時的心理行為變化，反應腦波感知程度有明顯的差異。結果說明受試者選擇不喜歡的電子表單圖像時，腦波電位振幅較選擇喜歡時大。因此，可推論在設計電子表單上顏色是影響使用者偏好的因素之一，可供資訊設計者在開發設計電子表單之參考。

關鍵字

腦波 ； 情緒前額不對稱性 ； 色彩偏好 ； 電子表單

並列摘要

The purpose of this study is to investigate the effects of electronic forms designed with different color combinations on the brainwaves of users. By manipulating four types of color combinations (warm, cool, neutral and achromatic) form image stimulus, we can better understand the user's color preference on brainwave articulation, perception differences, and emotion changes. This study employs experimental research method. The result shows that subject’s brainwave was influenced by the color preference factors, and the perception level of left and right brain was asymmetrical under the stimulation of the electronic form designed by different color combinations. The research also reveals gender difference in the perception level of brain waves with respect to color preference. By analyzing subjects’ color preference of the electronic form, this research contends that male subjects preferred cool and neutral color electronic form and female subjects favored neutral color electronic form. Finally, when stimulated by electronic form images, the subjects' psychological and behavioral changes in the choice of color preference and corresponded brainwave activation were significantly different. The result indicates that when the subjects chose not to like the electronic form images, the amplitude of the brain wave potential was larger than chose to like. Therefore, it can be deduced that color design of electronic forms is one of the factors that affect user preferences. And it can be provided as a reference for information designers in the development and design of electronic forms.

並列關鍵字

EEG ； affective frontal asymmetry ； color preference ； electronic forms

參考文獻

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