共享經濟參與動機之研究

近幾年共享經濟快速興起，環保意識的提升，消費型態的轉變及科技技術帶來的變革，許多新創企業逐漸嶄露頭角。然而，經濟型態的轉變以及生活環境遭受到破壞，大眾為了節省開銷與降低成本開始轉變消費習慣，人們可自行組成互惠互利的共享團體進行共享經濟的活動，企業也可利用共享經濟的商業模式獲取經濟利益。本研究透過相關文獻探討共享經濟，並以線上問卷發放的方式收集了392份有效樣本。次序迴歸用於檢驗4種不同的共享經濟活動，針對使用者與供給者分別對經濟，社會，環境和信任動機的相對重要性。

關鍵字

共享經濟；參與動機；次序迴歸

並列摘要

In recent years, the rapid growth of the sharing economy, improvement of environmental awareness, changes in consumption patterns, and changes brought about by science and technology have brought about the emergence of many new startups. However, the transformation of the economic model and the destruction of the living environment, the masses began to change consumption habits in order to save costs and reduce costs, people can form a mutually beneficial sharing group to share the economic activities,and enterprises can also use the business model of sharing economy to gain economic benefits. This study explored the sharing economy through relevant literature, and collected 392 valid samples in the form of online questionnaires. The ordinal regression was used to examine the relative importance of economic, social, environmental and trust motives possessed respectively by users and providers of the 4 different sharing economic activities.