影響綠色商店品牌權益因素之研究

Factor Influence on Green Shop Brand Equity

柯碧珍(Pi-Chen Ko)

指導教授 ： 陳水蓮

淡江大學/管理學院/管理科學研究所企業經營碩士在職專班/碩士(2011年)

https://doi.org/10.6846/TKU.2011.01153

摘要

本篇摘要未授權

關鍵字

SOR模式 ； 綠色商店 ； 認知風險 ； 綠色信任 ； 綠品牌權益

並列摘要

This abstract would not be displayed due to no authorization.

並列關鍵字

SOR model ； Green Shop ； Perceived Risk ； Green Brand Trust ； Green Brand Equity

參考文獻

1. Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.

2. Aaker, D.A., & Keller, K.L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27-41.

3. Ambler, T. (1997). How much of brand equity is explained by trust? Management Decision, 35(4), 283–292.

4. Amine, L.S. (2003). An integrated micro- and macro-level discussion of global green issues: it isn't easy being green. Journal of International Management, 9(4), 373-394.

5. Anderson, J.C., & Narus, J.A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42-58.