台日資通訊（ICT）產業企業策略聯盟合作影響因素之研究

台日之間由於過去歷史與文化因素，在經濟互動與產業合作上，發展出台日產業分工的互補性關係，從雙邊投資與貿易顯見雙方產業鏈的深度鏈結。有鑑於此，面對內部外環境變化、經濟困境及社會問題，如何透過策略聯盟以提升企業競爭力，本研究以台日資通訊產業企業之合作案例，探討其策略聯盟合作影響因素。本研究以半結構式深度訪談取代第一回德菲法問卷，透過專家觀點與意見分析擬定修正式德菲法問卷，篩選出專家一致性之重要因素後，再以層級分析法（AHP）分析因素之權重，冀望本研究之結論能作為台日企業進行策略聯盟合作之評估依據，進而提高台日資通訊（ICT）企業合作機會。

關鍵字

台日企業；資通訊產業；策略聯盟合作；深度訪談；修正式德菲法（MDM）；層級分析法（AHP）

並列摘要

Due to historical and cultural factors in the past, Taiwan and Japan have developed a complementary relationship in terms of economic interaction and industrial cooperation. Bilateral investment and trade clearly show the strong connection of the industrial chain between both sides. In view of this, how to enhance enterprise competitiveness through strategic alliances, while facing internal and external environmental challenges, economic difficulties and social problems has become a crucial issue. This study uses the cooperation cases of Taiwan and Japanese enterprises in the Information and Communication Technology (ICT) industry to explore the factors affecting their cooperation. This research utilizes semi-structured in-depth interviews instead of Delphi questionnaire, and draws up a revised Delphi questionnaire based on the analysis of expert opinions. After the important factors are selected and the consistency of the expert opinions assessed, AHP is applied to obtain the overall weight of shadow factor and the weight of each factor. It is hoped the conclusions of this study can be used as a basis for the evaluation of strategic alliance between Taiwan and Japan enterprises, thereby enhancing the opportunities for further cooperation.