大學推廣教育經營策略之研究－以三所私立大學為例

The Research of Managerial Strategy of School of Continuing Education:Take Three Private Universities as an Example

蓋本安(Pen-an Kai)

指導教授 ： 蓋浙生

淡江大學/教育學院/教育政策與領導研究所碩士在職專班/碩士(2008年)

https://doi.org/10.6846/TKU.2008.00229

摘要

推廣教育非正規教育，但與正規教育有著同樣教化人心的教育功能與意義；推廣教育課程規劃，同樣需如同正規教育的嚴謹規劃；亦須肩負提昇專業知能及增進技能的教育本質，因此無論就其功能或內容而言，學習者皆可透過高等教育之推廣教育的管道而獲得滿足。 本研究之目的為： 一、探討大學實施推廣教育的背景、功能與三所大學（淡江、文化、東吳）現況。 二、探討三所大學（淡江、文化、東吳）經營策略在推廣教育之運用。 三、藉由三所私立大學（淡江、文化、東吳）實施推廣教育，探討未來大學實施推廣教育可能面臨之問題。 四、提出大學推廣教育之經營策略未來可能發展途徑，以供其他相關學校發展與參考。 本研究茲依據研究發現，獲致以下的結論： 一、大學推廣教育未來發展具有擴展的空間。 二、對於推廣教育的課程規劃或行銷策略，均須與市場脈動相結合。 三、透過大學推廣教育的實施應能落實終身學習的理念。 四、大學實施推廣教育對學校財政是有所助益的。 五、大學推廣教育逐漸走向回流教育。 六、三所私立大學推廣教育之經營策略共同性大於其差異性。 七、三所私立大學推廣教育均面臨相同的問題。

關鍵字

推廣教育 ； 經營策略 ； 終身教育

並列摘要

Although Continuing education is different from Normal education (which means from primary education to higher education), both can edify people and can get the same function and meaning in Education. On the one hand, a curriculum of Continuing education should be planned punctilious as Normal education as well as to promote professional skills and ability in essence of education. Thus, with regard to the function and content of education, learners can be fulfilled by means of higher education in Continuing education.

Purpose of this research:
1.To discuss three universities, Tamkang university, Chinese Culture university and Soochow university in practice of Continuing education in three different aspects: background, function and current situation.
2.To analyze three universities-Tamkang university, Chinese Culture university and Soochow university-the application of Continuing education in managerial strategy.
3.Through the experience of three universities-Tamkang university, Chinese Culture university and Soochow university-in execution of Continuing education to study other universities may encounter the difficulties in the future.
4.To indicate the future development of Continuing education in managerial strategy in order to be a reference of other universities.

Conclusion of this research:
1.The future growth of Continuing education still can be expanded.
2.The curriculum and marketing strategy of Continuing education must combine with the market pace.
3.To fulfill a lifelong learning can be via the practice of Continuing education.
4.The universities are benefit from Continuing education in financial side.
5.People return to the schools gradually because of the establishment of Continuing education in the university.
6.The similarities of three private universities of Continuing education in managerial strategy are more than the differences.
7.Three private universities all face the same difficulties in manage of Continuing education.

並列關鍵字

continuing education ； managerial strategy ； lifelong learning

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