以網頁區塊閱讀行為探討圖書館首頁資訊組織研究

A Research of Library Web Page by User Reading Behavior of Web Zone

楊易嬋(Yich-Chan Yang)

指導教授 ： 黃鴻珠

淡江大學/文學院/資訊與圖書館學系碩士班/碩士(2007年)

https://doi.org/10.6846/TKU.2007.00285

摘要

論文提要內容：
緣著網路發展的路徑，圖書館的服務從傳統跨越到電子化服務。圖書館透過網頁向使用者展現與闡述圖書館的服務、政策與服務流程。在網站中首頁扮演著匯集所有圖書館服務的角色，使用者必須透過首頁資訊以連結到所需頁面，因此首頁資訊的組織與設計更顯重要。然而面對眾多的服務內容，圖書館該如何選擇且呈現這些資訊名稱於網頁上，是圖書館必須面對與解決的課題。
本研究採用美國 Poynter 新聞研究學院「第三次眼球追蹤」(Eyetrack III) 研究結果，依網頁閱讀優先區塊分析國內外二十六所大學圖書館首頁內容，且依首頁內容分析結果製作問卷，用以進一步了解使用者的需求。以下依據研究結果提出四點結論：

一、國內圖書館首頁資訊內容於不同時期的變遷以參考服務與研究類別的資訊名稱變遷性最高；使用者指南類別則最低。
二、國內外圖書館首頁資訊內容的差異，國內圖書館首頁著重於圖書館資訊類別，國外則為參考服務與研究
三、圖書館首頁的發展趨勢如下：
(一)參考服務與研究類別的資訊內容應重於圖書館資訊類別。
(二)快速方便的資源搜尋應慢慢取代文字連結式的館藏資源。
(三)增加「研究的支援」與「自我協助」資訊名稱於圖書館首頁。
(四)縮減最新消息篇幅，以重點方式呈現或提供最新消息連結。
(五)建立快速連結清單。

四、圖書館首頁設計與組織的參考如下：
(一)功能式資訊名稱為圖書館首頁提供更簡明與便利的組織架構。
(二)圖書館資訊類別的資訊名稱是首頁的基本要素；參考服務與研究類別則是其核心要素。

本研究提出五項建議，分別為：
一、圖書館於設計首頁資訊內容之初，即應開始關心首頁資訊內容的重點與趨勢。
二、善用功能式資訊名稱有效聚集同類型資訊名稱。
三、運用資源搜尋簡化使用者查檢館藏資源的流程。
四、縮減最新消息篇幅，採重點呈現的方式且提供最新消息單獨頁面之連結於首頁。
五、降低圖書館資訊類別資訊名稱的比率，增加使用者需求的資訊名稱類別。

關鍵字

圖書館首頁 ； 資訊組織

並列摘要

Following the path of the developing of Internet, library service has turned from traditional service to electronic service. Through web page, libraries display and indicate to their readers their service, policy and service procedures. As the integration of all library service, a homepage leads all readers to the pages that meet the demand of readers. As a result, library homepage design and information organization is important. With tremendous amount of service information, it is an important issue for libraries to choose what information to present on the homepage.
This research adopts the research results from the Eyetrack III, Poynter Institute. It analyzes the homepage of twenty-six colleges inside and outside Taiwan. Also, a questionnaire is made with the analysis of the homepage for further understanding the demand of users. The following is based on the conclusions of the research:
1.At different stages, the most visible change of libraries in Taiwan is the titles of reference information and of research categories. The least is the users’ instruction.
2.The difference between the libraries in Taiwan and those abroad is the former focuses on the library information categories while the later in the reference service and research.
3.The developing trend of library homepage is as the following:
(1)The information of reference service and research should be more important than library information.
(2)Rapid and convenience data search should gradually replace the word-linked library resources.
(3)To add “Research Assistance” and “How To and How Do I” on the library homepage.
(4)To shorten the length of news.
(5)To build a quick link list.
4.The reference for a library homepage design and structure:
(1)Functional Menu provides a library homepage with a more concise and more convenience structure.
(2)The basic element of a library homepage is the library information while the core is reference service and research categories.

This research provides five suggestions:
1.Library should emphasize the core information and trend of homepage before design.
2.To make the most of the functional menu to effectively collect information of the same category.
3.To simplify data search process flow for users.
4.To shorten the length of news and to present it with a link.
5.To decrease the library information items set up by library, but increase items that user need.

並列關鍵字

Library Web Page ； Information Organization

參考文獻

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