綠色經濟的產業發展策略—以BMW為例

The Study of the Industrial Strategy in the Green Economy –BMW as Example

張聖杰(Sheng-Chieh Chang)

指導教授 ： 陳麗娟

淡江大學/國際研究學院/國際事務與戰略研究所碩士班/碩士(2017年)

https://doi.org/10.6846/TKU.2017.00350

摘要

本論文以環境議題的重要規範與企業社會責任之發展探討綠色經濟對產業發產策略的影響。

研究目的有三項：
1.回顧綠色環境政策的發展沿革，探討政府與區域組織主導的環境政策對區域內的影響。
2.探討企業社會責任在各區域的發展，並聚焦BMW所在地，歐盟內部的企業社會責任發展。
3.透過瞭解BMW的綠色經濟策略，提供我國企業做為參考與借鏡。

關鍵字

產業策略 ； 綠色經濟 ； 環境政策 ； 企業社會責任 ； BMW

並列摘要

The thesis focuses on the environmental regulations and the development of corporate social responsibility, to discuss the influence of the green economy on the industrial strategy.

The goals of this thesis are:
1.Through reviewing the development of the green environmental policy, to discuss the effect of the environmental policy and the role of the government and the regional organisations.
2.To discuss the development of corporate social responsibility and the corporate social responsibility in the European Union. Finally, taking BMW as example is a case study.
3.Through understanding the strategy of the green economy in BMW, it can be as model and reference for the development of the green economy in Taiwan.

並列關鍵字

Industrial Strategy ； Green Economy ； Environmental Policy ； Corporate Social Responsibility ； BMW

參考文獻

楊意菁，〈企業公民與媒體報導：一個公民社會的觀點〉，《中華傳播學刊》，Vol.17，2010年，6月，頁95-138。

Bowen, R. Howard, Social Responsibilities of the Businessman (Iowa: University Of Iowa Press, 1953).

Global Cultural Commitment BMW Sustainable Value Report 2010, BRILLIANCE AUTOMOTIVE LTD.

Grayson, David & Jane Nelson, Corporate Responsibility Coalitions (Palo Alto: Stanford Business Books, 2013).

Grayson, David, Melody McLaren, Heiko Spitzeck, Social Intrapreneurism and All That Jazz: How Business Innovators are Helping to Build a More Sustainable World (Saltaire: Greenleaf, 2014).