供應商能力對合作廠商「關係承諾與關係持續性」之影響─以台灣資訊（資訊硬體產業及行動通訊產業）業為例

Influences of Supplier’s Ability on Commitment and Relationship Development – The Case of IT Industry in Taiwan

嚴善美(Shan-Mei Yen)

指導教授 ： 曾義明

淡江大學/商學院/國際商學碩士在職專班/碩士(2009年)

https://doi.org/10.6846/TKU.2009.01255

摘要

本篇摘要未授權

關鍵字

供應商能力 ； 關係承諾 ； 合作關係持續性 ； 台灣資訊業 ； 資訊硬體產業 ； 行動通訊產業

並列摘要

This abstract would not be displayed due to no authorization.

並列關鍵字

Supplier ability ； commitment ； the development of cooperation ； Taiwan IT industry ； IT hardware industry ； Mobile communication industry

參考文獻

1. Anderson, E. and Weitz, B.（1992）,”The Use of Pledge to Build and Sustain Commitment in Distribution Channel,” Journal of Marketing Research, 29 (February), pp. 18-34.

2. Anderson, J.C. and Narus J.（1990）,”A Model of Distributor Firm and Manufacturer Firms Working Partnerships,” Journal of Marketing, 54（January）, pp.62-74.

3. Barbarosoglu, G., Yazgac, T. (1997),“An Application of the Analytic Hierarchy Process to the supplier Selection Problem,” Production and Inventory Management Journal, 38 (1), pp. 14-21.

4. Bennet G.A. Morris and John W. Cadogan (2001), “Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation,” Journal of Marketing Management,17 (1-2), pp.223-256.

5. Benton, W. C. and Krajewski, L. J. (1990), “Vendor Performance and Alternative Manufacturing Environment,” Decision Sciences, 21(2), pp.403-415.