產品瑕疵事件對顧客反應之研究

The study of customer response to product defects

彭暉恩(Huei-En Peng)

指導教授 ： 曾義明

淡江大學/商學院/國際貿易學系國際企業學碩士班/碩士(2007年)

https://doi.org/10.6846/TKU.2007.01108

摘要

本篇摘要未授權

關鍵字

產品瑕疵事件 ； 產品形象 ； 消費者未來購買意圖

並列摘要

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並列關鍵字

Product defects ； Product image ； Customers’purchase intention

參考文獻

7、蔡依達(2002)，促銷方式、折扣幅度、商店形象與心理帳面價值對消費者替換購買意願的影響—以行動電話為例，成功大學交通管理科學研究所碩士論文。

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