共享旅宿風險分析與探討

Risk Analysis and Assessment in Airbnb

鄭至芸(Chih-Yun Cheng)

指導教授 ： 曹銳勤

淡江大學/商管學院/管理科學學系企業經營碩士班/碩士(2020年)

https://doi.org/10.6846/TKU.2020.00279

摘要

隨著人們對於資源循環利用有新的見解後，經濟模式產生了變化，共享經濟也就在這時候出現，它讓不具有資產所有權的參與者也能夠共同分擔成本，以交換或是租用資源達到協同消費的目的，但是隨著頻繁使用後，漸漸產生出許多風險與問題，而這些風險問題並沒有受到很大的重視和改善，尤其在共享旅宿-Airbnb中，房客和屋主和平台業者之間常常因為缺乏有效的溝通和合作而產生許多誤會與誤解，讓許多有意願使用Airbnb的消費者呈現觀望狀態，所以如何製定出一套有效的安全機制是值得被重視的議題，最終目的就是讓共享旅宿平台傳達出一種讓更多消費者願意安心使用的信念，同時，也讓更多人瞭解共享旅宿平台上的服務與體驗也是一個安心且有保障的選擇。
本研究將以共享旅宿-Airbnb為例，進一步探討風險議題該如何被衡量與重視，我們先歸納出在Airbnb的使用經驗上可能面臨的風險細項，並使用QFD得到使用者心聲和FMEA來評估風險屬性，結合兩種方法建構出一份風險檢核表，提供平台業者自我檢測風險，最後，以案例研究的方式，使用TOPSIS方式來進行其他中小型共享旅宿平台的評估與分析。

關鍵字

愛彼迎 ； 品質機能展開 ； 失效模式與影響分析 ； 理想解類似度偏好順序評估法 ； 風險分析

並列摘要

As people have new insights into resource recycling, the economic model has changed, and the sharing economy has emerged at this time. It allows participants who do not have asset ownership to share costs together in exchange or rent resources. The purpose of collaborative consumption, but with frequent use, many risks and problems gradually emerge, and these risk problems have not received much attention and improvement, especially in Airbnb, tenants and homeowners and platform operators Because of the lack of effective communication and cooperation, many misunderstandings and misunderstandings often occur, and many consumers who are willing to use Airbnb present a wait-and-see state. Therefore, how to develop an effective security mechanism is a topic worthy of attention. The ultimate goal is to let The shared travel platform conveys a belief that more consumers are willing to use it at the same time. At the same time, it also allows more people to understand the services and experiences on the shared travel platform. It is also a safe and secure choice.
In this study, we will use the Airbnb as an example to further discuss how risk issues should be measured and evaluated. We first summarize the possible risks in Airbnb's experience and use QFD to obtain user voices and FMEA to evaluate risk attributes, combined with two methods to construct a risk checklist, provide platform operators with self-detection of risks. Finally, we use TOPSIS to evaluate and analyze other small and medium-sized shared travelodge platforms in case study.

並列關鍵字

Airbnb ； QFD ； FMEA ； TOPSIS ； Risk analysis

參考文獻

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