線上消費者購物行為及推薦策略研究

THE STUDY OF ONLINE CUSTOMERS’ PURCHASING BEHAVIOR AND THE RECOMMENDATION STRATEGY

何嘉玲(Chia-Ling Ho)

指導教授 ： 張紘炬

淡江大學/管理學院/管理科學研究所博士班/博士(2008年)

https://doi.org/10.6846/TKU.2008.01201

摘要

本篇摘要未授權

關鍵字

標準產品忠誠度(SPLS) ； 忠誠顧客 ； 潛在顧客 ； 參考圖

並列摘要

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並列關鍵字

SPLS (Standard Product Loyalty Status) ； Loyal customer ； Potential customer ； Reference map

參考文獻

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[3] Andreou, I. and Sgouros, N.M., (2005), “Computing, explaining and visualizing shape similarity in content-based image retrieval,” Information Processing and Management, 41 (5), pp. 1121-1139.

[4] Baglioni, M., Ferrara, U., Romei, A., Ruggieri, S. and Turini, F., (2003), “Preprocessing and mining web log data for web personalization,” Advances in Artificial Intelligence, 8th Congress of the Italian Association for Artificial Intelligence, Pisa, Italy, September 23-26, pp. 237-249.

[8] Cho, Yoon Ho and Kim, Jae Kyeong, (2004), “Application of Web usage mining and product taxonomy to collaborative recommendations in e-commerce,” Expert Systems with Applications, 26, pp 233-246.

[9] Cho, Yoon Ho, Kim, Jae Kyeong and Kim, Soung Hie, (2002), “A personalized recommender system based on web usage mining and decision tree induction,” Expert Systems with Applications, 23(3), pp. 329-342.