從人際情感關係與自我揭露探討社群媒體 Instagram 的使用動機

網際網路的進步，改變人與人之間的社交模式，進而促成網路社群的發展，本研究以近年來在社群媒體中使用率快速成長的「Instagram」使用者作為研究對象，社群媒體之所以吸引人是因為它結合許多功能並完善社交類的需求，但是在使用的過程中它也逐漸產生人們對於社群媒體依賴程度的變化，透過社群媒體每個人都會因為不同程度的人際情感關係與自我揭露而產生不同的使用動機。本研究主要目的，在於從社群媒體中的人際情感關係(Interpersonal Relations)與自我揭露 (Self-disclosure)的關係，來探討社群媒體使用者對於使用動機的影響。經過研究數據分析發現，當使用者的網路人際關係越普遍越密集，用戶對網路社群媒體的依賴度與黏著度就會越高。當使用者的自我揭露程度越深層，用戶對網路社群媒體的依賴度與黏著度就會越高。當使用者追蹤的對象更多的是與興趣有關且喜歡追蹤名人的時候，用戶對網路社群媒體的依賴度與黏著度就會越高。

關鍵字

Instagram ；人際情感關係；自我揭露；使用動機

並列摘要

The emergence of Internet has significantly changed the patterns of social interaction and led to rapid development of online networking communities. Users of “Instagram" has rapidly grown for those who participating in social media in recent years. Social media is attractive because it combines features and improves social needs. It gradually produces changes in the degree of dependence on social media. Through social media, everyone will have different motivations for using different levels of interpersonal relations and self-disclosure. The main purpose of this study is trying to find the relationship between Interpersonal Relations and Self-disclosure in social media. We discuss the influence of social media users and their motivation. When a user's interpersonal relation becomes more intense, the user's dependence and adhesion to the online social media will be higher. When the user's self-disclosure is higher, the user's dependence and adhesion to the online social media will be higher too. When the user tracks more objects related to interest and likes to track celebrities, the user's dependence and adhesion to the online social media will be higher.