綠色採購與企業績效之關聯性

環保意識越趨提高，企業因此從事更多環保行為，綠色採購是綠色供應鏈管理中關鍵的過程。本研究根據過去文獻，將綠色採購分為兩個面向，基於產品與基於流程的綠色採購，探討其與企業績效及供應商和客戶滿意度之關聯性。以2016年到2018年之臺灣上市櫃製造業為研究對象，實證結果發現企業實施基於產品的綠色採購並不會有助於提升市場績效，反而對財務績效有負向影響，但會使客戶滿意度增加，對供應商滿意度則沒有影響。企業實施基於流程的綠色採購會提升企業的財務績效，也會提高客戶滿意度，但對市場績效和供應商滿意度的影響並不明顯。

關鍵字

綠色採購；企業績效；供應商滿意度；客戶滿意度

並列摘要

With increased environmental awareness, companies engage in more environmental protection activities. Green procurement is a key process in green supply chain management. Based on previous literature, this study divides green procurement into two dimensions: product-based green procurement and process-based green procurement. The purpose of this research is to explore the relationship between green procurement and firm performance and stakeholders’ satisfaction. The research object is Taiwan's listed manufacturing companies from 2016 to 2018. The results indicate that product-based green procurement does not improve the firm performance, but it has a positive effect on customer satisfaction. Its effect on supplier satisfaction is not significant. Process-based green procurement improves the company's financial performance and customer satisfaction, but its effect on market performance and supplier satisfaction are not significant.