台灣印刷電路板業之核心能力與競爭優勢探討

環顧全球印刷電路板產業的發展，我們可以發現台灣電路板業的產業競爭優勢，係建構在上下游電腦產業的蓬勃發展上，但隨著資訊電子產業的外移大陸，印刷電路板業的訂單結構也產生變化，面對整個競爭環境的快速變遷，企業如何在價值鏈中建立獨特的競爭優勢，有其重要的策略意義。本研究的主要目的是，探討台灣印刷電路板業核心能力與競爭優勢的關聯性，並跟據相關的學理與文獻，整理出核心能力與競爭優勢的概念，並發展出具有信度與效度的核心能力與競爭優勢的衡量構面，然後，針對印刷電路板業的產業特性進行資料收集，以相關因素分析方法來確定核心能力與競爭優勢的關聯性，並利用迴歸分析方法來解釋，核心能力構面對競爭優勢構面的影響。實證結果發現，爭優勢衡量構面中的五個變項，與核心能力構面相關性非常顯著，且核心能力構面中的資源、技術與能力變項，與競爭優勢中的成本、人力資源、品質、顧客基礎與服務變項，皆有顯著的正向關係，其重要的策略意函是，台灣印刷電路業應根據產業特性，找出自己本身的核心能力與競爭優勢，藉以確定在整個產業價值鏈中的市場定位，才能發展出持久且獨特的競爭優勢。

關鍵字

印刷電路板業；競爭優勢；核心能力；產業聚群；策略定位；迴歸分析

並列摘要

Taking a global perspective, this thesis first reveals that the competitive advantage of the printed circuit board (PCB, hereafter) industry in Taiwan, During the past years was highly associated with the vigorous development of the computer industry. However, the relocation production activities for a wide range of IT products to China has significantly changed the industry landscape. Players in the PCB industries undertook various uncertain with environmental changes. It is strategically important for establish competitive advantage in the sectorial value-added chain. The primary purpose of this study is to explore the correlation between core competence and competitive advantage of PCB industry. This research organizes literature on core competence and competitive advantage it according to competence and capability theory. It describes a framework to explore the relationships among core competence and competitive advantage. The valid and reliable instruments and the regression analysis models were designed to measure the correlation between core competence and competitive advantage. The results indicate strong, positive, and direct relationship between core competence variable dimension and competitive advantage variable dimension. The service variable、human resources variable、cost variable、customer based and quality variable of competitive advantage dimension have positive outstandingly correlation with core competence dimension. One of the major functions of strategy is the proper positioning of the company in the sectorial value-added chain, in order to create the best possible competitive advantage.

並列關鍵字

PCB industry ； Core Competence ； Core Advantage ； Industrial Cluster ； Positioning Strategies ； Regression Analysis

參考文獻

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台灣印刷電路板業之核心能力與競爭優勢探討

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