新產品設計、品牌信任與購買意願關係之研究-以網紅為調節效果

The study of relationship among new product design, brand trust, and purchase intention: A moderating effect of social media influencer

胡子翎(Tsu-Ling Hu)

指導教授 ： 李孟修

淡江大學/商管學院/管理科學學系企業經營碩士班/碩士(2023年)

https://doi.org/10.6846/tku202300127

摘要

本篇摘要未授權

關鍵字

品牌信任 ； 社群媒體 ； 社群媒體網紅 ； 購買意願 ； 新產品設計

並列摘要

This abstract would not be displayed due to no authorization.

並列關鍵字

New Product Design ； Social Media ； Social Media Influencer ； Brand Trust ； Purchasing Intention

參考文獻

Abidin, C. 2015. Communicative intimacies: Influencers and perceived interconnectedness. Ada: A Journal of Gender, New Media, Technology 8:1–16.

Adulyanukosol, A., and Silpcharu, T. (2020). Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market. Journal of Open Innovation: Technology, Market, and Complexity.

Andrews, J.C., Shimp, T.A. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology Marketing, 7, 195-214.

Barone, M.J., Miyazaki, A.D., Taylor, K.A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28, 248-262.

Becker-Olsen, K.L., Hill, R.P. (2005). The Impact of Perceived Corporate Social Responsibility On Consumer Behavior. Becker-Olsen, K.L., Hill, R.P. (2005). The Impact of Perceived Corporate Social Responsibility On Consumer Behavior.