綠色創新對新產品開發績效與組織效益影響之研究－以組織結構為干擾變項

The relationship among green innovation new product development and organization benefit: moderating role of organizational structure

黎煥玄(Huan-Hsun Li)

指導教授 ： 楊立人

淡江大學/商管學院/企業管理學系碩士班/碩士(2013年)

https://doi.org/10.6846/TKU.2013.00758

摘要

目前在各產業全球環保已成為一個重要議題，因此，企業在營運時不能只專注於獲利價值，應該同時將綠色概念導入新產品開發中，以製造出對環境友善之產品，才能達到永續經營的目標，回饋於社會。

但由於組織結構的不同，導致新產品開發所帶給企業的獲利也有所不同，對於企業而言，如何將組織結構配置到最佳的狀態以達到最高的獲利就變得相當重要，而組織結構的不同將如何影響到企業的獲利，則成為本研究的動機與目的。

本研究採取量化研究方式來探討「綠色創新」、「新產品開發績效」與「組織效益」之間的關係，並探討「組織結構」是否會對「新產品開發」與「組織效益」之關係具有干擾效果。抽取國內高科技產業從事專案之人員為研究樣本。針對回收的有效樣本250份資料，進行敘述性統計分析、信度分析、因素分析、層級迴歸分析。經證實分析之後，獲得結論如下：

（１）綠色創新對於新產品開發績效有顯著正向影響
（２）新產品開發績效發對組織效益有顯著正向影響
（３）新產品開發績效對於綠色創新與組織效益之間具有中介效果
（４）組織結構對於新產品開發績效與組織效益之間具有干擾效果

最後，依據研究結果，對高科技產業之專案團隊及未來研究提出具體建議，以供參考。

關鍵字

綠色創新 ； 新產品開發績效 ； 組織效益 ； 組織結構

並列摘要

Global environmental protect has become a major concern in the industry. Thus, enterprise should not focus only on the benefits but also integrate green concept into the development of new products. They can produce friendly products ,and run their business for long-term having a positive feedback towards population.
The Organization structure will have a positive repercussion in the creation of new product development , having benefits for the same , establishing and allocating the organization structure will be a key point in having a higher profitability for the company , this research has as a purpose and motivation to investigate how the difference in organizational structures will affect its profits
The primary of this research was to examine the relationships among green innovation, new product development (NPD) performance, and organization benefit. This study also investigated the moderating effects of organizational structure on the relationships between NPD performance and organization benefit. A total of 250 survey responses were used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following:
1.Green innovation is positively associated with new product development performance.
2.New product development is positively associated with organization benefit.
3.New product development has mediating effect on the relationship between green innovation and organization benefit.
4.Organizational structure has moderating effect on the relationship between new product development and organization benefit.
Finally, several suggestions are proposed for the high-tech firms and future research.

並列關鍵字

Green innovation ； New product development ； Organization benefit ； Organization structure

參考文獻

10.許廷睿(2012)，顧客知識管理對專案績效與組織效益之影響-以精密儀器設備銷售專案之觀點。淡江大學企業管理學系碩士在職專班碩士論文。

16.賴士葆(1990)，「研究發展/行銷/製造三部門互動與新產品發展績效相關之研究」，華泰書局，台北。

11.陳宥杉、賴士葆、溫肇東（2005），「環保壓力對企業競爭優勢影響之研究-綠色創新之中介效果」，企業管理學報，第六十四期，第79-102 頁。

13.葉雅青(2005)，組織結構、領導風格、組織策略 及創造力機制與創新績效之關聯性研究。國立成功大學企業管理學系碩博士班碩士論文。

1.Abernathy, W. J. and Kim, C. B. (1985). “Innovation：Mapping the winds of creative destruction,” Research Policy, 14, 3-22.