如同跨文化交流中的一面鏡子: 語言與文化對於商務談判影響力之探討

Such as a Mirror in Intercultural Communication: A Probe into the Influence of Language and Culture on Business Negotiation

藍唯晟(Wei-Cheng Lan)

指導教授 ： 劉一成

淡江大學/商管學院/國際企業學系碩士班/碩士(2020年)

https://doi.org/10.6846/TKU.2020.00734

摘要

由於全球市場和多樣化的消費者需求隨著世界各國趨於相互依存和相互影響，國際商務談判變得比以往都還要來的更加頻繁。語言是必不可少的工具且無疑地在談判策略中發揮著重要的作用，通常將其處理為在商務談判中使用的一種準確語言，以避免文化上的誤解。如今，商業企業，公司，政府組織已經意識到使用世界語言作為內部和外部交流工具的重要性。內部交流是指具有不同國籍的辦公室工作人員使用相同的語言在同一工作場所進行交流；同樣，外部溝通是指公司的代表通過電子郵件，視頻會議或面對面的談判來傳達其信息。根據國際統計，英語已成為當今使用最廣泛且傳播最快的語言之一。多年來，這種全球共享的語言已被採用為全球範圍內的基本溝通工具。此外，文化差異是我們掌握語言能力後必須面對的主要問題，因為它勢必會影響談判的決策，當談判需要跨越國界時，它對談判策略的不平等可能導致衝突。成功地實現全球商業環境需要必不可少的特定技能，並且還需要靈活的工作團隊。精通跨文化能力並可以協助其公司實現利潤最大化目標的人們，具備這些專業能力可以克服文化障礙，並減少國際商務場合的文化衝突。

關鍵字

英語作為通用語 ； 商務英語作為通用語 ； 跨文化商務溝通 ； 文化差異 ； 商務談判

並列摘要

As countries of the world tend to be interdependent and interactional owing to the global market and diverse consumer needs, international business negotiation becomes more and more frequent than ever. Language as an essential tool certainly plays a great role in negotiation strategies. It is normally processed as an accurate language used in business negotiation to avoid cultural misunderstanding. Nowadays, commercial enterprises, corporations, governmental organizations have perceived the significance of using world language as an internal and external communication tool. Internal communication refers to office staff have different nationalities using the same language to communicate in the same workplace; likewise, external communication is that firm's representative conveys their message through e-mail, video conferencing, or face-to-face negotiation. According to international statistics, English become one of the most widely spoken and fastest-spreading languages today. This worldwide shared language has been adopted as an essential communication tool in a global context in years. Moreover, cultural difference is the primary problem that we have to confront after holding language proficiency because it likely affects the decision-making of negotiation. Its inequality for negotiation strategies could lead to conflict when negotiations cross borders. Fulfilling the global business environment successfully requires specific skills that are indispensable, and furthermore, it needs a flexible workforce. People who have mastery of intercultural competencies and can assist their corporations to achieve their target of profit maximization. Armed with these professional competences can overcome cultural barriers and reduce culture conflicts on international business occasions.

並列關鍵字

English as a Lingua Franca ； Business English as a Lingua Franca ； intercultural business communication ； cultural difference ； business negotiation

參考文獻

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