網路涉入、產品涉入與網路購買因素知覺間關係之探討

The Relationships among the Consumers’Internet Involvement, Product Involvement, and the Perception of Internet Purchasing Factors

張瑋倫(Wei-Lun Chang)

指導教授 ： 王居卿

共同指導教授 ： 何錦堂(Chin-Tang Ho)

淡江大學/管理學院/企業管理學系碩士在職專班/碩士(2010年)

https://doi.org/10.6846/TKU.2010.01378

摘要

本篇摘要未授權

關鍵字

網路購買因素知覺 ； 網路涉入 ； 產品涉入

並列摘要

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並列關鍵字

Perception of Internet Purchasing Factors ； Internet Involvement ； Product Involvement

參考文獻

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Ba, S. and Paul, A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS Quarterly, 26(3).

Balabanis, G. and Vassileiou, S. (1999). Some attitudinal predictors of home—Shopping through the Interuet. Journal of Marketing Management, 6.

Barki, H. and Hartwick, J. (1994). Measuring user participation, user involvement, and user attitude. MIS Quarterly, 18(1), 59-82.

Becker, G. S. and Murphy, K. M. (1988). A theory of rational addiction, Journal of Political Economy, 96(4), 675-700.