- 學位論文
體驗行銷與廣告績效關係之研究-以網路銷售美妝保養品為例
A study of advertising performance and experience marketing – An Example from internet sales promotion Beauty product
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
並列摘要
This abstract would not be displayed due to no authorization.
參考文獻
13.劉智華，「網站體驗與上站忠誠度之關係研究—以資訊提供型網站為例」，中原大學資訊管理研究所碩士論文，民國90年
3.Hawkins,D. T., (1994),“Electronic Advertising on Online Information System”Online,Wilton.
4.Holbrook (1982)Morris B.,Elizabeth C. Hirschman,“ The Experiential Aspects of Consumption: Consumer Fantasies,Feelings and Fun,”Journal of Consumer Research, Vol. 9, September
5.Lutz, R. J., MacKenzie, S. B., & Belch, G. E.(1986), “Attitude toward the Ad as a mediator of advertising effectiveness: Determinants & consequences ”,Advances in Consumer Research, Vol.10, pp.532-539.
6.Mackenzie,Scott B. and Richard J. Lutz (1989),“An Empirical Examination ofthe Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context,” Journal of Marketing, Vol. 53, pp. 48-65.
延伸閱讀
- 江貴美（2008）。保養品網站動態廣告模式設計研究〔碩士論文，大同大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0081-0607200917245785
- 李芸、陳子威、毛景田、陳慧芫（2021）。網紅特質對美妝品牌業配效益影響之研究。圖文傳播藝術學報，()，92-103。https://www.airitilibrary.com/Article/Detail?DocID=16835891-202103-202205240006-202205240006-92-103
- 林苑余（2022）。網路自創品牌導入期退場機制之研究：以美妝保養品為例〔碩士論文，國立暨南國際大學〕。華藝線上圖書館。https://doi.org/10.6837/ncnu202200169
- 陳葉明容（2011）。A Study of Consumers’ Experience in the Beauty Service Industry: Experiential Marketing Perspectives〔碩士論文，長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2011.00215
- 張志詳（2017）。Effects of Mental Simulation, Advertising Appeal, and Product Type on Consumer Behavior—A Case Study of Cosmetics.〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU201701133