節慶活動識別內涵特性對消費者知覺與認同之影響

The Effects of Special Event Identity Content Characteristics on Consumers’Perception and Identification

游淑媛(Shu-Yuan Yu)

指導教授 ： 曾義明

淡江大學/商學院/國際貿易學系國際企業學碩士班/碩士(2006年)

https://doi.org/10.6846/TKU.2006.01198

摘要

本篇摘要未授權

關鍵字

節慶活動 ； 識別 ； 地方行銷

並列摘要

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並列關鍵字

Special Event ； Identity ； Marketing Places

參考文獻

7.陳比晴(2003)，「民眾參與節慶活動需求之研究-以2003陽明山花季為例」，國立臺灣師範大學運動休閒與管理研究所碩士論文。

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2.Albert, Stuart and David A. Whetten (1985), “Organizational Identity,” Research in Organizational Behavior, 7, 263-295.

3.Alba, Joseph W. and J. Wesley Hutchinson (2000), “Knowledge Calibration: What Consumers Know and What They Think They Know,” Journal of Consumer Research, 27 (September), 123-56.

4.Brewer, Marilyn B. (1991), “The Social Self: On Being the Same and Different at the Same Time,” Personality and Social Psychology Bulletin, 17(5), 475-482.