以腦波量測探討表情符號與貼圖運用於即時通訊之差異

A Study of Using EEG to Measure Instant Messenger Communication with Emoticons and Stickers

張家豪(Chia-Hao Chang)

指導教授 ： 吳錦波

淡江大學/商管學院/資訊管理學系碩士在職專班/碩士(2014年)

https://doi.org/10.6846/TKU.2014.01252

摘要

隨著智慧型手機的普及化，即時通訊的發展重心也由電腦移轉到智慧型手機，即時通訊上原本簡單的表情符號，也隨著網路頻寬提高而趨於複雜化，本研究旨在探討更複雜的貼圖與傳統的表情符號運用在即時通訊上的差異。本研究以青壯年為研究對象，使用實驗法，用腦波測量受測者在使用即時通訊時，受測者接受到表情符號與貼圖時腦波的差異，資料分析方法採用單因子變數分析。研究結果顯示更複雜的貼圖會比表情符號提供更高的社會臨場感，進而提高受測者的專注力，使其代表專注的腦波β波增加，而受測者性別在腦波量測結果中是有顯著影響的，男性接受表情符號與貼圖的影響大於女性。研究結果可作為日後表情符號及腦波相關研究之參考。

關鍵字

腦波量測 ； 表情符號 ； 貼圖 ； 社會臨場感

並列摘要

The development of instant messenger is transferred from the computer to smart phones because of the popularity of smart phones. Emoticons become more and more complex. The object of this study is to explore the difference between stickers and emoticons in the instant messenger. Young adults are the focus of our research. This study employs laboratory experiment. Subjects’ brain waves were recorded while using instant messenger. Their brain waves were compared and interpreted from the perspective of social presence. One-Way ANOVA is used to analyze the data. The experimental results show that there are significant differences in β waves between users receiving emoticons and stickers. Stickers provide more evidence than emoticons based on the implication of social presence. Subjects’ brain waves were increased when they received stickers. It means their attention is improved. The research also found that there are significant differences in β waves between male and female. Male subjects receive emoticon affect more than female. The results can be used as a reference for future emoticons and EEG-related research.

並列關鍵字

EEG ； Emoticons ； Stickers ； Social Presence

參考文獻

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