T銀行文化創意產業金融服務發展探討

本研究以T銀行文化金融特色服務為例，首先，透過彙整與研究主題相關之文獻與資料，解析T銀行在發展文化創意產業金融服務發展過程中所處的內外部環境以及內部發展能力；其次透過T銀行文化創意融資具體案例分析，挖掘其在文化金融服務發展存在問題；最後，從T銀行所處的產業內外部環境方面整理其在發展文化金融服務所面臨的不足與挑戰，並針對這些問題提出對策。透過本文的研究可知，在文化創意產業金融服務發展過程，T銀行將信貸業務融入文化創意產業特性，提供最適文化金融服務，帶領商業銀行在推動文化金融服務及創新產品方面，以及協助推動我國產業轉型，有一定的象徵性指標意義。

關鍵字

文化創意產業；金融服務；融資案例分析

並列摘要

This thesis takes T Bank's cultural and financial services as an example. First, through the compilation of literature and information related to the subject of the study, T Bank's internal and external environment and internal development capabilities in the development of financial and creative industry financial services are analyzed; Secondly, through the specific case analysis of T-bank culture and creative financing, it explores the problems in the development of cultural and financial services; Finally, from the aspect of the internal and external environment of T Bank's industry, we sorted out the deficiencies and challenges that T Bank faces in the development of cultural and financial services, and proposed countermeasures against these issues. Through the study of this paper, we can see that in the process of the development of financial services for cultural and creative industries, T Bank integrated the credit business into the characteristics of the cultural and creative industries, provides optimal cultural and financial services, leads commercial banks in promoting cultural and financial services and innovative products, and assists in the promotion of industrial transformation in R.O.C., It has a certain symbolic significance.