- 學位論文
這些事實影響了在台加樂比海人購買有機食物的頻率
The factors affecting the purchasing frequency of Caribbean people in Taiwan: The case of organic food
摘要
有機食品生產經歷了復甦。有機農業已成為傳統農業的一個非常重要的替代方案，主要是因為環境的可持許多消費者將有機食品與健康意識聯繫起來，因此開始有機食用。本文調查了居住在台灣的加勒比人口的一小部分，以確定他們與有機食品有關的購買行為。這是一組獨特的受訪者，因為他們已經或正在進行文化適應，因此他們對環境和同伴影響的變化可能會改變他們對食物的看法。共有211名受訪者回答了這項調查，他們來自加勒比海的許多島嶼，包括聖盧西亞，聖文森特和伯利茲。該調查本質上是探索性的，描述性統計數據用於分析調查結果。結果表明，在購買有機食品時，健康，口味和可用性先於環境/生態效益。還有人認為，儘管社交媒體是有機食品趨勢意識的來源，但它對購買習慣沒有太大影響。人們還發現，雖然文化意義不如購買有機食品那麼重要，但文化，信仰和傳統是購買行為的重要決定因素。
並列摘要
Organic food production has experienced a resurgence. Organic farming has become a very important alternative from conventional farming mainly because of environmental sustainability. Many consumers associate organic food with health consciousness and thus have begun to eat organically. This paper looks into the small segment of the Caribbean population who live in Taiwan to determine their buying behaviour as it relates to organic food. This is a unique group of respondents as they are or have been in the process of acculturation and as a result their perception of food may have been altered as their environment and peer influences have changed. A total of 211 respondents answered the survey and were from many Caribbean islands including St. Lucia, St. Vincent and Belize. This survey was exploratory in nature and descriptive statistics were used to analyze the findings. The results indicated that health, taste and availability preceded environmental/ ecological benefits when it came to possible organic food purchases. It was also determined that despite social media being the source of organic food trend awareness it didn’t have a very big impact on their buying habits. It was also discovered that although cultural significance was not as important as health if they were to purchase organic food, culture, belief and tradition was a big determinant of buying behaviour.
參考文獻
延伸閱讀
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