自開辦全民健保制度以來,台灣的醫療環境已經在改變;鑒於使用多年之評鑑標準已經無法因應醫院評量其品質,故醫策會於2006年推出新制醫院評鑑標準,是參考美國醫療照護機構聯合評鑑委員會發展之醫院評鑑標準。醫院評鑑對於醫療水準及病患照護品質的提升有很好的成績,醫策會常強調評鑑的輔導功能及評鑑標準應有前瞻眼光,並與國際接軌。如何與國際接軌,參加國際評鑑是最直接的選擇。而現今競爭的醫療環境下,國人對於醫療的需求,不再僅要求醫療的效果,企業管理的理論與精神被引入醫療產業,就醫者不再只是視為病患,而是被定義為「顧客」,這種角色的轉換,使得醫療服務的滿意度、忠誠度逐漸為各大醫療機構所重視。 本研究以台灣中部地區通過JCIA國際醫院評鑑認證與醫策會的新制醫院評鑑優等之醫學中心為研究對象,研究方法先用因素分析歸納成幾個代表性的組別後,建構出服務品質結構方程式模型,以推論性統計與結構方程式比較兩醫學中心之服務品質、病患滿意度與病患忠誠度之間的關係。研究結果顯示有通過JCIA國際醫院評鑑認證會顯著影響病患就醫的滿意度。
Since the national health insurance program was implemented on 1996, the health care of Taiwan has been dramatically changed with increasing competition among hospitals. View of the evaluation criteria have been used for many years, it’s not easy to adjust quality, therefore the HQIC (Healthcare Quality Improvement Campaign in Taiwan) making the new hospital accreditation standards in 2006, mostly improvement form the JCAHO. A great result in Hospital accreditation standards for health care and improving the quality of patient care. HQIC often emphasize evaluation of policy guidance functions and criteria should be forward-looking vision with international standards. How to cross international standards, participate in international evaluation is the most direct option. Currently, when facing competitive medical environment, patient not only requires the results of medical care, business management theory was introduced in the spirit of the medical industry, the patient is not only get medical treatment, but also treat as “customer”, the conversion of this role, making the health care satisfaction, loyalty, gradually leading importance of medical institutions. In this study, two medical centers were chosen as sample hospital basic on the willing to cooperate with this study. Research methods: descriptive statistic, validity analysis, reliability analysis, factor analysis, t-test, anova, SEM. The results shows affect with certification of JCIA had signification contribution for patient satisfaction.