2004年後國內部落格數量迅速成長,於此同時國內旅遊人次倍數增長,其中赴日旅遊人次逐年遞增,日本旅遊部落格成為熱門主題部落格,隨之出現許多日本旅遊部落客。本研究動機欲理解為何部份日本旅遊部落客的文章,容易在網路造成網友們的分享與討論。 本研究採用法國學者de Certeau所提「日常生活實踐」理論,觀看不同旅行者,如何運用個人「戰術」,在資本家統治的日常生活場域裡,走出個人足跡。輔以數位敘事理論中的「互媒性」、「多媒性」,解構部落客如何將抽象的經歷,轉化至部落格上。研究採用質性研究中的深度訪談,訪問了「卡瓦納」、「酒雄」、「愛莉西亞」、「三小a」、「熱血P」五名部落客,欲了解日本旅遊部落客們,從行程開發到轉化旅遊經驗至部落格的這一段過程。 研究發現部落格的「內容獨特性」與部落客個人特質息息相關,包括部落客的喜好、語言能力、搜集資料能力等,攸關行程開發多元性。「內容呈現」由受訪部落客敘述了解,不同素材要搭配不同媒介,交互使用,才能完整傳達旅遊經歷及吸引網友眼球。
This research introduce famous travel blog post with foreign existing archetype as a manifestation of travel experience. Base on a French scholar Michel de Certeau who suggested well-known “The Practice of Everyday Life “. In the chapter "Walking in the City", it mentioned “strategy” and “tactics” which could fit this research to observe traveler’s route. Through qualitative in-depth interview of five famous bloggers, the results demonstrated that travel blogs were excellent marketing tools to gain an understating of the destination image in Japan. This research also finds out what factors lead them to create their own route which rare than others. With the advance of information technologies, bloggers can use social media strategy to transfer their travel experience in their blogs and help travelers to access their travel quality and improve the information they are likely to share with others.