素食餐廳商業計劃書

Vegetarian café business plan

柯穆騰(Mert Akar)

指導教授 ： 吳文傑

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2019年)

https://doi.org/10.6814/NCCU201900220

摘要

無

關鍵字

Such a Peach ； 素食 ； 餐廳 ； 商業企劃 ； 健康食物

並列摘要

“Such a Peach Vegetarian Café” is a vegetarian café in Taipei that sells only fresh and healthy vegetables and fruits. It is a new concept café that serves not only bowl and smoothie by offering “create your own meal” concept, but also the cozy and relaxing minimalist environment makes each customer relieved after a tired day or a tired work-out.
Such a Peach is definitely the only choice for the health-conscious people, who are interested in fitness, any kind of sports, yoga, and daily diet. We bring health to your life!
This business plan is prepared for the initial launch of above concept. It provides the information of company background, start-up costs, market analysis, customers’ preferences and projected growth. The owner will invest around NTD 1.000.000 to cover all start-up costs and operational expenses.

並列關鍵字

Such a Peach ； Vegetarian ； Cafe ； Business plan ； Healthy food

參考文獻

- Beardsworth, Alan and Teresa Keil. 1992. “The Vegetarian Option: Varieties, Conversions, Motives and Careers.” The Sociological Review 40(2): 253-293. http://www.humanespot.org/content/vegetarianoption-varieties-conversions-motives-and-careers-also-vegetarianism-veganism-and

- Cheeke, Robert Sr., Robert Jr. Cheeke, and Steve Lukefahr. 2010. “Why Do People Become Vegans/Vegetarians? Survey Says: All of the Above” Paper presented at the American Society of Animal Sciences National Convention http://www.humanespot.org/content/why-do-people-becomevegansvegetarians-survey-says-all-above

- Garzia, Christine. 2004. “On Becoming Vegetarian: A Study of Beliefs and Motives.” Dissertation, University of Malta. http://www.humanespot.org/content/becoming-vegetarian-study-beliefs-andmotives

- Humane Research Council. 2010. “How Many Vegetarians Are There?” Retrieved from http://www.humanespot.org/content/hrc-research-primer-how-many-vegetarians-are-there

- Lin, Wen-Xiu, From Vegetable Diet to Meatless Diet – The Formation and Transformation of Contemporary Vegetarian Culture in Taiwan. The Graduate Institute of Taiwan Food Culture (2013)