“來人啊”：結合運動，交友與建立人脈的社交平台軟體之商業計劃

A business plan of building a social app named “Need You Here” which combined exercise, friending, and networking

賴俊宇(Lai Jim)

指導教授 ： 吳文傑

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2021年)

https://doi.org/10.6814/NCCU202100777

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

即時配對 ； 交友 ； 上班族 ； 社交軟體 ； 眾籌

並列摘要

The sports market in Taiwan is soaring in recent years, but office worker doesn’t exercise enough which could cause unhealthy life. This business plan is to deliver the app named “來人啊Need You Here” to office workers. The goal is to solve their unhealthy problems. The company’s vision is to bring healthier and happier life to office workers.
Three motivations provided to office works are, flexible time and place, meet new friends and expand networking circle, and match with similar skill exercise partners.
Taipei City, New Taipei City and Kaohsiung are the first locations. Basketball, Jogging, Gym Fitness, Badminton, and Home Fitness are the first five exercises. Two thousand crowdfunding angels are the key factor to success because they are the funders, users, and promoters. As a return, the profit of the second and third years will share with those angels. Meanwhile, 1% of premium users’ monthly subscription fee will donate to charity foundation. The donation activity can let users know they can make the world better while using this app.

並列關鍵字

instant matching ； friending ； office worker ； social app ； crowdfunding

參考文獻

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[3]. AdSense 說明. (2021年6月21日). 擷取自 AdSense 收益分成: https://support.google.com/adsense/answer/180195?hl=zh-Hant

[4]. China(Taiwan)ofRepublic. (2018). 民眾會增加運動消費支出的情況. 107 年度我國民眾運動消費支出調查 (頁 271). Sports Administration, Ministry of Education.

[5]. China(Taiwan)ofRepublic. (中華民國 108 年 6 月). 107 年各縣市整體消費支出總額與平均金額. 107 年度我國民眾運動消費支出調查 (頁 279). Sports Administration, Ministry of Education.