臺灣永續展覽產業發展突破利基

Breakthrough In the Development of Taiwan’s Sustainable Exhibition Industry

李昕穎(Lee Hsin-Ying)

指導教授 ： 劉秀明

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2021年)

https://doi.org/10.6814/NCCU202101752

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

永續性 ； 台灣展覽產業 ； 淨零 ； MEET TAIWAN計畫

並列摘要

Abstract
Breakthrough in the Development of Taiwan’s Sustainable Exhibition Industry
By
Christine Lee
The Green MICE (meetings, incentives, conferences, exhibitions/events) project of MEET TAIWAN was awarded “Best Actions to Engage Participants on Sustainability '' by UFI in 2016. The project aimed to promote Taiwan’s sustainable exhibition industry. Albeit most stakeholders understand its importance and some of them are adopting relative approaches, there has no significant breakthrough throughout the recent eight years. Based on the results from a more structured qualitative study instrument collected from the three key industry stakeholders, exhibition organizers, exhibition halls, and decorators, we learn that they have encountered difficulties primarily from the government and the industry. Lacking goals, direction, incentive programs, support from industry partners, and financial pressure make them feel unmotivated and frustrated.

This project explored mainly the positions of the three stakeholders across the value chain and their efforts in developing sustainable exhibitions. The findings indicate that the utmost crucial tasks are to create a collaborative ecosystem that the corporate, association, and the government work toward one goal and to change the mindset of ones who are at the management levels of each stakeholder. In addition, the government could further propose revised Green MICE guidelines, incentive programs for the three key stakeholders, organize seminars and provide reports on sustainable topics. With all these, industry stakeholders would have a clearer expectation; and they could be better motivated and able to solicit more resources. Regarding the implementation, it can begin with exhibition halls, who could add sustainability-related regulations into their service contracts. Then, the exhibition organizers may establish a positive loop in the exhibition industry to better promote sustainable exhibitions.

並列關鍵字

Sustainability ； Taiwan exhibition industry ； Net-zero ； MEET TAIWAN

參考文獻

References

About TECA. (2021, November 16). Taiwan Exhibition and Convention Association. https://texco.org.tw/en/about/introduction

About UFI. (2021, November 10). UFI. https://www.ufi.org/about/

Apple Charges Forward to 2030 Carbon Neutral Goal, Adding 9 Gigawatts of Clean Power and Doubling Supplier Commitments. (2021, October 27). Apple News Room. https://www.apple.com/newsroom/2021/10/apple-charges-forward-to-2030-carbon-neutral-goal-adding-9-gigawatts-of-clean-power-and-doubling-supplier-commitments/

Global Economic Impact of Exhibitions. (2019, December). UFI and Oxford Economics. https://s3.amazonaws.com/tourism-economics/craft/Case-Studies-Docs/Global_Economic_Impact_of_Exhibitions_Dec2019.pdf