台灣男同志 That Bitch 迷因文化之批評論述分析

The Meming of “That Bitch” Failure: A Critical Discourse Analysis of Queer Identity Performance on Taiwanese Instagram Memes

灝明杰(Morgan Sebastian Michael)

指導教授 ： 王淑美

國立政治大學/傳播學院/國際傳播英語碩士學位學程(IMICS)/碩士(2022年)

https://doi.org/10.6814/NCCU202200940

摘要

近年來台灣因對同志族群高度包容與自由，在國際上享有盛名，在2019 年同性婚姻合法化後之後尤其如此。然而，這種觀點忽略了當今生活在台灣的同性戀族群所面臨之微觀政治。本研究探討台灣男同性戀者建構其身分之理論化觀點，並如何在主流霸權價值觀中，找到自己在同性戀社群和異性戀主導社會的定位。
本研究追蹤Instagram上的男同志帳戶：@bitch_inthecabin、@hipster_of_all_trades 與 @garbagestoryboy，並應用多模態批判論述分析方法、以及霍伯斯坦（Halberstam ）的「失敗」框架 (failure framework, 2011)，解讀這些帳戶所分享之迷因。本研究主要問題有三：（1）迷因如何建構同性戀認同?（2）活躍的IG台灣男同志帳戶如何透過迷因展現其「失敗」?（3）迷因的論述如何能支持、協調及推翻主流文化?
透過批判性論述分析解讀迷因，本研究探討Instagram 用戶如何在異性戀霸權中展現自己的主體性、性相與邊緣位置。他們經常將自己描繪成異性戀女性，並應用酷兒化的女性氣質來概念化男同志的性相、男性特質，並陳述被家人排擠的共同經驗。然而。迷因也重製了異性戀霸權下的男性氣質概念，且帶著種族框架，賦予白人與東亞男性更高優勢地位。研究建議，未來台灣同志研究應進一步探討種族政治議題，尤其是與有色人種相關的論述。

關鍵字

台灣男同志 ； Instagram迷因文化 ； 批判論述分析 ； 失敗框架 ； 酷兒認同

並列摘要

This study explores how Taiwanese gay men theorize gay identity and position themselves relative to hegemonic values in the gay community and heteronormative society. It does this by looking at the discourses present in Internet memes, a viral part of digital culture that appropriates, recontextualizes, and — in this case — queers texts from popular culture.
Guided by Halberstam’s failure framework (2011), multimodal critical discourse analysis methods were applied to memes gathered from three gay Taiwanese meme Instagram accounts: @bitch_inthecabin, @hipster_of_all_trades, and @garbagestoryboy. Three research questions were asked: (1) how do the memes construct gay identity; (2) in what ways do the memes posted by Taiwanese gay Instagrammers present failure; and (3) how do the discourses support, negotiate, and subvert dominant values.
Critical reading of the textual, visual, and contextual elements of the memes revealed patterns in how the Instagrammers talked about their subjectivities, sexualities, and marginal positions in heteronormative society. Often portraying themselves as heterosexual women, they deployed queer femininity to theorize gay male sexuality and queer masculinities, as well as illustrate experiences of gay marginalization in Taiwanese family households. Conversely, the memes reproduced dominant ideas about the appeal of heteronormative masculinity, while also portraying gay male desire through a racial framework that privileged white and East Asian bodies. This study invites further study into local Taiwanese queer politics, including its engagement with blackness and brownness.

並列關鍵字

Taiwanese gay men ； Instagram memes ； critical discourse analysis ； failure framework ； queer identity

參考文獻

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