評估新南向政策效益—以泰籍學生在台灣之高等教育為例

Evaluating the Effectiveness of The New Southbound Policy: A Case Study of Thai Higher Education Students in Taiwan

陳平安(An-An Tangprasertphong)

指導教授 ： 薛健吾

國立政治大學/國際事務學院/國際研究英語碩士學位學程(IMPIS)/碩士(2022年)

https://doi.org/10.6814/NCCU202201104

摘要

本研究旨在回答以下一組問題：新南向政策是否有效提升在台灣的泰國高等教育學生對台灣正面形象和國際地位的認知？若答案是肯定的，哪些因素提高在台灣的泰國高等教育學生對台灣的吸引力和國際地位？若答案是否定的，哪些因素會降低在台灣的泰國高等教育學生對台灣的吸引力和國際地位？通過對三十名在台灣的泰國高等教育學生和校友的訪談，定量和定性分析的結果表明，新南向政策在一定程度上改善在台灣的泰國高等教育學生對台灣正面形象及國際地位的認知。該政策透過強化特定的拉動因素，顯著影響泰國學生抵達前在台灣留學的決定和積極認知。然而，新南向政策在提高泰國學生抵達後對台灣吸引力和國際地位的認知可能沒有預期之影響。儘管強化了具體的培養因素，但影響在台灣的泰國學生認知的培養因素和惡化因素，本質上都不容易受到政策實施的影響。

關鍵字

高等教育 ； 新南向政策 ； 軟實力 ； 台灣 ； 泰國

並列摘要

This research aims to answer a set of the following questions: Is the New Southbound Policy effective in improving Taiwan’s positive image and its international status in the perceptions of Thai higher educational students in Taiwan? If yes, which factors improve Taiwan’s attractiveness and its international status in the perceptions of Thai higher education students in Taiwan? And if not, which factors deteriorate Taiwan’s attractiveness and its international status in the perceptions of Thai higher education students in Taiwan? By interviewing the 30 Thai higher education students and alumni in Taiwan, the results from the quantitative and qualitative analysis show that the New Southbound Policy is effective to a certain degree in improving Taiwan’s positive image and its status in the perceptions of Thai higher education students in Taiwan. The policy significantly influences Thai students’ decisions and positive perceptions of studying in Taiwan before arrival by reinforcing specific pulling factors. However, the New Southbound Policy may not be influential as expected in improving Thai students’ perceptions of Taiwan’s attractiveness and international status after their arrival. Despite reinforcing specific fostering factors, most of the fostering factors and deteriorating factors that affect the perceptions of Thai students in Taiwan are in nature not easily influenced by the implementation of the policy.

並列關鍵字

higher education ； New Southbound Policy ； soft power ； Taiwan ； Thailand

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