分析線上玩家的心智模式差異──以魔獸世界為例

Analysis of Differences in Mental Models of Online Game Players──A Case Study on World of Warcraft

李昀儒(Yun-Ju Lee)

指導教授 ： 梁曉帆

國立臺北科技大學/管理學院/工業工程與管理研究所/碩士(2011年)

摘要

隨著網路與電腦的進步，遊戲產業也蓬勃發展，尤其網路遊戲更是帶來巨大的產業價值。但在遊戲中發現到玩家之間存在某種差異，並影響玩家間的互動，新手玩家無法融入熟手玩家之中，以致於造成玩家的流失。本研究以卡片分類的結果，分析玩家間心智模式的差異，結果發現熟手與新手間的心智模式有明顯的差異。分析這些差異，了解新手玩家缺少的部分，對遊戲公司提出一套新的遊戲機制，以解決新手玩家的問題，並鼓勵新手玩家多從遊戲相關網站獲取知識。

關鍵字

魔獸世界 ； 線上遊戲 ； 玩家心智模式 ； 卡片分類

並列摘要

The progress of Internet and computer science creates a huge opportunity in game industry, especially in online games. The differences between those expert online game players and those novice players in terms of performance are found. These differences influence how players interact with the game characters and their partners. Consequently, some novice players may quit from the game because they find the difficulty to join the expert player groups. In this study, we applied the card sorting technique to analyze the differences in mental models of different online game player groups with different levels of expertise. Results showed that significant differences between experts' and novices' mental models were found. By further analyzing these differences, we identified novice players’ shortcomings, and proposed some new game learning strategies to help novice players catch up with expert players, such as to gain knowledge of the game from a game forum on the web.

並列關鍵字

World of Warcraft ； MMORPG ； Player Mental Model ； Card Sorting Technigue

參考文獻

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