跨國企業併購關鍵成功因素-以C公司為例

Critical Success Factor of Multinational Corporation Merger-A Case Study of C Company

朱漢池(Han-Chih Chu)

指導教授 ： 邱垂昱

國立臺北科技大學/管理學院/管理學院工業工程與管理EMBA專班/碩士(2012年)

摘要

企業併購通常帶給企業獲利、加速企業發展、提升市場占有率、實現規模經濟、掌握原物料資源、獲取稅收及金融上的優惠、取得專利技術或提升經營管理能力等諸多好處，但看似美好的背後往往潛藏著許多看不見的危機，嚴重的話更可能為併購者帶來加速失敗的災難性後果。企業合併後馬上面臨許多整合問題，包含人事安排、組織改造、品牌定位、市場整合…等重要項目。企業的經營決策及執行方法往往會直接影響併購成敗，跨國企業併購更需考量風俗民情、法律及政治風險，併購成功與否的關鍵勢必也更加複雜。
本研究欲探討的是關鍵成功因素，特別以「跨國企業併購｣為研究的主題，採用實證研究方法，重視研究中的第一手資料，研究方法上是具體的問題分析，研究結論上可作為經驗的累積，希冀能對我國企業採取併購活動時有所助益。
透過個案研究方式，解析個案如何從併購初期評估到併購後管理的決策與執行過程，如何以科學化的組織管理來強化公司制度並保存部分原有企業文化、增加生產力與簡化流程，讓併購後組織能快速提升運作效率與維持彈性，併購後的資源重新分配、確認新公司核心力量、持續提升研發創新能力、增加員工歸屬感及戰鬥力都是重要因素，巧妙融合科學與人性化管理，才是真正戰力升級的關鍵，此個案值得作為跨國企業併購決策者對於併購評估與提升經營效率之學習標竿。

關鍵字

跨國企業 ； 企業併購 ； 關鍵成功因素 ； 競爭優勢

並列摘要

Mergers and Acquisition (M&A)usually bring corporate profits, accelerate the development of enterprises, enhanced market share, achieve economies of scale, master of the original materials resources to obtain the preferential tax and financial, produces of the benefits of patented technologies or enhance the management capability, but its hidden invisibles crisis, the worst case are more likely to bring disastrous consequences of accelerated failure for M&A. Merger faced with many issues after integration, such as personnel arrangements, organizational transformation, brand positioning, market integration and etc. Decision marking and implementation has a great impact to drive M&A to success or failure. Multinational mergers and acquisitions should be more considered on custom, legal and political. The key of success is bound to be more complex.

This study is to investigate the critical success factors, “Multinational mergers and acquisitions” as theme of the study by the method of Empirical Research - emphasis important information on the research, specific problem analysis, research conclusion as experience accumulated, it may help the enterprises on M&A activity.

Through the case studies, analytical case assessment from the initial acquisition to post-merger management, decision making and implementation process, how the organization and management using more scientific method to strengthen the corporate system and keep some of the existing corporate culture, increase productivity and streamline processes. So that, M&A organization can quickly improve their operational efficiency and maintain the flexibility. After M&A, reallocation of resources, new company’s core strength, research enhancement, innovation capability, increase staff’s sense of belonging and combat effectiveness are the important factors. The clever fusion of science and humane management is the key to real combat capability upgrade. This case is worth for M&A as a multination M&A decision makers to assess and enhance the operational efficiency of the learning benchmark.

並列關鍵字

Multinational Corporations ； Mergers and Acquisitions (M&A) ； Critical Success Factors ； Competitive Advantage

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