以人為本的汽車設計與生活型態之關聯性

A Study of the Correlation between User Centered Automobile Design and Lifestyle

蔡宜珍(Yi-Jen Tsai)

指導教授 ： 邊守仁

國立臺北科技大學/設計學院/創新設計研究所/碩士(2007年)

https://doi.org/10.6841/NTUT.2007.00086

摘要

本研究以人本設計作切入點，以三個層面作為探討的重點，一為使用者便利層面，二為使用者感情層面，三為使用者思維層面。以生活型態作為市場區隔的基礎；同時與時尚美學及廣告媒體有著相輔相承的關係。在汽車設計的領域中，不只是透過平面的宣傳告知消費者它的優勢與特點，同時也應用了大量的廣告、短片和音樂，更深動的描述汽車在生活裡所扮演的角色，與帶給駕駛者的價值。汽車設計是隨著人們的生活型態和不同時代的美學觀，相互牽引著符合時勢而變化，在設計的出發點，即對「以人為本」的角度作為全面性的考量。
根據文獻探討設計個案研究的半結構式訪談問卷，與封閉式抽樣問卷，作同步三角交叉法檢視，區分出各集群對汽車設計之偏好差異分為四個集群：自信獨特型、保守實務型、理性健康型、新鮮多元型。最後，證明以人為本的汽車設計之於生活型態的考量，可歸類出八個方向為：一、跨界與掀背汽車仍然是重要的潮流；二、寬敞豐富的空間變化機能是購車主因；三、著重低耗油與開發新能源混合動力車；四、針對不同族群所作的人本汽車設計是創造競爭的優勢；五、汽車的外型風格與顏色搭配反應出車主的身份與情感；六、大量運用電子化達到安全防護與聲光多媒體滿足；七、汽車市場開始強調男女平等；八、廣告可以完美呈現各層面的性格。

關鍵字

汽車設計 ； 人本設計 ； 生活型態 ； 關聯性

並列摘要

The perspective of human centered design could be divided up into three discussion layers; 1.user friendly, 2.user emotion issue. 3. User thought. The marketing research process is based on the life style and also interacts with fashion flavor, Medias. Within the field of automobile design, advantages and features need to be showed to the public via the Medias, advantages and features suggest the role in our daily life and what value has been given. Automobile design is leaded by the way of people life style and the sense of beauty in different generation.
According to researched methods, designing individual semi-structured interviews and closed-form items on the papers research. The research result and analysis that processing method of triangulation crossed perspective in order to understand prefer and difference between 4 groups based on automobile design. These 4 groups are 1.self-confident and unique, 2. Conservative and practical attitudes. 3. Rationality. 4. Plural exotica. The fifth chapter- conclusion and new opinion, deduce 8 possible concepts of automobile design in the future, 1. Crossover and hatchback automobile will still stay in the main tread. 2. The usage of rooms and functions are the consuming behavior. 3. Low patrol costing and invent the new engine with replacing energy. 4. The trend of customize to driver. 5. Automobile appearance and color indicate the owner’s social value and emotions. 6. The achievement of safety protections and multi-media devices by digitalization. 7. The automobile design satisfies both male and female. 8. The advertisement represents perfect images of character from each single layer.

並列關鍵字

Automobile design ； User centered design ； Life style ； Correlation

參考文獻

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