繪本元素應用於周邊商品之創作

近年來國內外掀起了繪本的風潮，在日益蓬勃的繪本趨勢之下，刺激了更多的相關產業的發展，近年來風靡大大小小的便利商店集點活動送公仔便是一個很顯著的例子。一段劇情簡單的故事、以圖為主的版面與精美的印製，短短的篇幅裡，便可以取得許多人的共鳴，一本好的繪本不僅能用最簡單的圖文呈現打動人心，簡單的編排淺顯易懂，適合不同年齡層的讀者；好的周邊商品使得故事中角色具體實現存在每個人的生活中，跳脫出平面世界，成為活生生的角色而歷久不衰，滿足讀者的想像，讓人們感覺真的擁有它，是自己生活中的一部分。本創作期望能結合平面及產品創作，引用唐納諾曼的情感設計學說轉化為設計思考的概念矩陣，先設計繪本內容，再將繪本內的故事元素取用作為產品創作的依據。

關鍵字

繪本；周邊商品；情感設計

並列摘要

In recent years, the wave of picture books is set off everywhere. Picture books in the burgeoning trend, spurred more development of relevant industries. Popular for every ages in recent years, the point card programs for idol of convenience stores is a very significant example. A simple story plot, image-based layout and printing, short in length, they can get sympathy of many people. A good picture book is not only the most simple graphic presentation can move people, the simple layout easy to understand for readers of different ages. Good accessory products make a good story concrete realization of the role in everyone's life , far away the flat world, a living and enduring role to meet the reader's imagination, so that people feel really have it in their own lives Part. Look forward to the creative combination of graphic and product creation, refer to Donald Norman's Emotional Design theory of the concept of design thinking into the matrix, to design the content of picture books, picture books and then access the story elements as the basis for product creation.