摘要
隱喻是常見的設計手法之一，可幫助設計者和使用者透過熟悉或已知的事物來理解、認識、體驗陌生或未知的事物，包括造形、色彩、材質、操作使用與功能等產品外在屬性，以及文化涵意、愉悅性等產品內在屬性。本研究嘗試提出一套產品隱喻模型，將隱喻來源套用在產品外觀造形、產品架構及產品的使用行為上。研究方法為運用相似性與隱喻理論，將意象透過表徵聯想轉換為創新產品概念，並藉由專家訪談探討產品隱喻性與產品創新之相互關係，最後以隱喻模型進行案例設計演練，與各案例作品的隱喻程度及其創新設計程度的專家評價。結果顯示本產品隱喻模型具有相當程度的可操作性，而且一個創新的產品隱喻目標與來源通常不僅在產品外在屬性上匹配，更在產品內在屬性上有所匹配。這些不同層次的隱喻來源，總是來自於設計者敏銳觀察日常熟知卻易忽略的細節。
並列摘要
Metaphor is one of the common design techniques. It can help designers and users understand and experience unfamiliar things by familiar things, including denotative product properties such as form, color, texture, function and operation, and connotative properties such as cultural meaning and narrative. Based on theories of similarity and metaphor, as well as practical techniques used by professional designers, this study proposes a model of product metaphor for designers to map the metaphor sources to the target product at levels of appearance, product architecture, and use behavior. A series of design projects are implemented to test the application of the model proposed, and evaluated by design experts. Results show that the model is rather workable for creating product metaphor. Findings contain that source-target mapping of a creative product metaphor often goes beyond denotative product properties to connotative product properties. Still, all mapping at various levels always depends on designers’ sensible observations on detail of familiar things in daily life.