本研究主要探討開運飾品的意象感知之程度,並驗證在語意差異性的二種意象感知程度-傳統吉祥意象感知、形色諧音意象感知-之中,因置入性語意增強,使其涉入性有所改變。.並進ㄧ步驗證, 因置入性語意增強,再加入感知系統聲音及觸碰之傳導,在不同程度的意象感知程度衝擊與改變下,使其涉入性及喜好度改變。 運用聯合分析法,以星座之分群,對於兩種語意—傳統吉祥意象感知、形色諧音意象感知2個為屬性,6種語意差異性為水準,開展出(a)重形諧音語意(b) 重色諧音語意(c)浪漫會意語意(d)事業財富語意(e)愛情人緣語意(f)平安健康語意,及,聯立矩陣開展出九組之意象感知語意,製作出問卷。總共發出A卷和B卷共386份,有效316份。 加入了操弄意象感知使各星座群中對開運飾品的低涉入性,有高度的顯著的改變。均改變在形色諧音意象感知語彙中。開運飾品是低涉入性之產品,所以引用以型狀顏色為命名之意象感知語彙能使絕大多數之人類直接產生感覺,經由中樞路徑產生聯想。
This study is mainly probing into the image perception of lucky ornaments,so as to examind the levels of traditionsal lucky image vocabulary and formal &colorful assonance vocabulary. To input the explanation, involvement and preference will be change.To enhance sound effects from auditory system and touch effects from touch system, involvement and preference will be transform brtter. This study employed a factorial design & Useing Conjoint analysis : 2(levels of semantic differential)x1(product category<12sets>)x4(image perception of systems). Finding the relationship of the constellations and the image adjective vocabulary about traditionsal lucky image vocabulary and formal & colorful assonance vocabulary.