這兩年來,在全球網路興起一股臉書(facebook)風,造就有2億人以上的會員數,不僅如此也造就不少公司,從中獲得商機。Facebook中的核心價值就是讓全世界的人都可以藉此連結產生關聯,創造很多關係,並讓人覺得就有很多可以去關心妳、照顧妳,利用這樣的方式,產生力量及價值,商機自然放射出來。 本研究將利用facebook的7-Eleven粉絲專頁,分類成三個構面。瞭解粉絲專頁中,如何創造吸引力、讓粉絲專頁成為行銷模式的一環。讓構面中的多媒體性/資訊性/顧客互動性,引發粉絲的加入及互動。透過本研究希望能幫助想經營粉絲專頁的營業團體如何經營facebook粉絲專頁,才得以將粉絲專業經營的有聲有色,協助實體品牌創造商機。
The lastest two years, facebook becomes a quite popular trend through the global internet which not only make up above five hundred million member numbers but also benefits quite many companies. The cole value of facebook is make connections of people all around the world, create many relationships, and make people feel there are many ways to be concerned and take care of you. Through this kind of modle, the power and mode of consumption is made, and business opportunities is created accordingly。 Our research is to use facebook fan's website to divide into three aspects. Through the facebook fans website, we try to understand how to create attractiveness and make it become one of the marketing modle. The multimedia, information, and customer interation can attract fans to join in and make further interation. Through our research, we hope to help people who want to operate the fans website find the direction to make their website widely succussful and help the physical brand to create their own business opportunity.