- 學位論文
華語流行歌曲黑膠復刻唱片經營模式之探討-以飛躍公司為例
Explore the Chinese Pop Song of Business Models of Vinyl Reissue Record - A Case Study of Fei-Yao Company
摘要
在台灣，近幾年吹起了一股復刻產品熱潮，無論是吃的、喝的還是穿的，80年代的暢銷商品，通通又出現在消費者的面前，百吉棒棒冰復刻版、中國強布鞋等復刻產品均勾起許多民眾兒時的回憶。復古是永遠的時尚，這在如今的音樂界也成了真理，在唱片產業中，也興起一股黑膠唱片風。 然而，近年來，台灣唱片市場的年產值近年來屢創新低，台灣唱片業面臨了猶如大滅絕般的空前危機，因此業者如要永續經營繼續生存就必須要思考如何進行經營模式之升級與調整，來提升購買者之購買意願與手中唱片的附加價值，是亟待重視的課題。 從Johnson(2010)白地策略經營模式可知，企業如何找出其核心市場與關聯市場，以及如何經營其核心市場與關聯市場乃白地策略經營模式之核心焦點所在。由於本研究旨在瞭解黑膠復刻唱片產業之現況，因此本研究將以白地策略經營為基礎，探究台灣黑膠復刻唱片產業之現況（核心市場、關聯性市場），以及黑膠復刻唱片產業在各市場中如何進行商業模式的升級與調整，以增加競爭利基。並以最後根據研究結論，提出黑膠復刻唱片產業未來商業模式發展策略與方向之建議。
並列摘要
In Taiwan, in recent years, blew a breath of engraved products craze, whether it is to eat, drink or wear, 1980s seller, all appeared in front of consumers, bagels popsicle engraved version, Chinese Qiang shoes and other engraved products are brought back childhood memories of many people. Retro fashion forever, which in today's music industry has become the truth, in the record industry, but also the rise of an vinyl wind. However, in recent years, the annual output value of Taiwan's music market has been falling in recent years, Taiwan's music industry is facing a mass extinction like as if an unprecedented crisis, so as to be sustainable industry to survive he must think about how to conduct business model upgrades and adjust to enhance consumers' purchase intention and hands LP added value, an important issue is urgent. This study aims to understand the vinyl record industry engraved the current status and white business strategy, based on the record industry to explore how vinyl engraved conduct business model upgrades and adjustments to increase competition niche (niche). Finally, according to research conclusion, engraved vinyl record industry business model of the future strategy and direction of the proposed development.