網路語言中漢語修辭使用之性別分析－以臺灣旅遊部落格為例

On "Figuring" out Gender and Figurative Language in CMC: A Case Study of Taiwanese Tourism Blogs

王士瑋(Shih-wei Wang)

指導教授 ： 洪媽益

國立臺北科技大學/人文與社會科學學院/應用英文系碩士班/碩士(2013年)

https://doi.org/10.6841/NTUT.2013.00360

摘要

本論文旨在探討男性及女性部落客在電腦中介溝通環境中使用漢語修辭學及其修辭功能之方式。鑒於電腦中介溝通獨特的資訊（informatics）及關聯性（referencing） （Barnes, 2003），使用者在網路語言環境中性別身分及語言使用的關係在許多文獻中已有探討。然而，許多文獻在分析過程中往往採用英語語料且忽略修辭語及其功能在話語或文章中的重要。
為能完整探討網路中介環境中兩性部落客及漢語修辭語使用上的關係，本論文從台灣最大旅遊論壇背包客棧收集四十個旅遊部落格網站內的文章（20篇男性作者、20篇女性作者）作為語料。本論文使用質性方法分析男女部落客如何整體上、個別上及功能上使用中文修辭語。而量化分析則使用來檢驗兩性所產生的差異是否為顯著。
分析結果顯示：（１）整體而言男女部落客使用漢語修辭語並無顯著差異；反之，修辭語皆為男女部落客廣泛地被使用。（２）從個別單一修辭語及其功能使用上發現文章類型（genre）及性別（gender）對其皆有一定影響，而又以文章類型先於性別影響。從文章類型角度來看，男女部落客一致地使用結構上較簡明及語意上較易理解的修辭語幫助傳遞訊息。而從性別影響角度來看，作者主張兩性對於旅遊部落格的不同文化觀點影響了個別修辭語及其功能使用上的不同。男性部落客顯著地使用設計型修辭語修飾文本達到表現自我知識及能力進而能以在此虛擬社群內建立自我身分。女性部落客則顯著地使用調整型修辭語幫助其能表達自己情緒和意見以及建立、維持和加強和讀者的社交關係。
本論文系統性地建立一修辭語（個別修辭語及其功能）分析模型並聯結了修辭語、社會語言學及電腦中介溝通於一研究，希望未來對其三項研究能帶來更新的觀點。

關鍵字

漢語修辭語 ； 性別語言差異 ； 電腦中介溝通 ； 部落格

並列摘要

The purpose of this thesis is to explore the interaction between gender and figurative language in a Chinese CMC context. The relationship between gender and language use in CMC has received considerable attention from scholars for its distinctive ways of “informatics” (data storage and retrieval) and “referencing” (interpersonal connections) (Barnes, 2003), yet most of the studies laid little focus on non-literal / figurative expressions produced by non-English speakers.
In this research, data were collected from forty tourism blogs authored by Taiwanese and posted on the largest travel forum Beibao Kezhan背包客棧 in Taiwan (20 males and 20 females) in order to minimize cultural and genre influences on their linguistic performance. Qualitative analyses were conducted to examine the way males and females use figurative language as a whole, individually, and functionally; quantitative analyses (by running chi-square analysis) were further carried out to test whether significant differences in the use of figurative language exist between the two genders.
Results of the analyses showed that (1) figurative language as a whole is, regardless of gender, pervasive and universal in this given context and that (2) both the use of individual figures of speech and of figurative functions are governed by genre and gender, in the order of priority. In terms of genre, both male and female bloggers unanimously used structurally simpler and pragmatically more accessible figures of speech to facilitate their communication. In gender terms, it is argued that different male and female cultural perceptions towards the using tourism blogs determine the way they use individual figures of speech and figurative functions. Males used more Design type figures (for aesthetics) to create effects on texts so that they were able to display their knowledge and skills and thus create their own identity in this virtual community. Females used more Adjustment type figures of speech (for communicability) to help themselves to express their opinions and feelings and to establish, maintain, and strengthen their social ties with readers.
This thesis systematically sets up a model for the analysis of figurative language (individual figures of speech and figurative functions) and bridges the gap between figurative language and sociolinguistic studies in a CMC context. It is hoped to bring new perspectives to the studies of figurative language, gendered language, and CMC.

並列關鍵字

Chinese figurative language ； gendered language ； computer-mediated communication (CMC) ； blogs

參考文獻

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Barnes, S. B. (2003). Computer-mediated communication: Human to human communication across the Internet. Boston: Pearson Education.

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