多重感官對產品設計之影響因素-以一件式iPod喇叭為例

Factors Influencing Multisensory Modalities for Product Experience - The Case of Combo iPod Docking Speaker

張竣盛(Chun-Sheng Chang)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2012年)

https://doi.org/10.6841/NTUT.2012.00452

摘要

研究調查證實流行音樂具有安撫人們情緒的反應，而隨著音樂以數位內容方式呈現，全球最大音樂播放器品牌商蘋果公司(Apple, Inc.) 推出的iPod銷售成績破 3 億台幣，揚聲器品牌廠商進而加入市場並發佈iPod外接音箱產品。
一件式iPod喇叭屬聲音功能產品，一般消費者首重條件為音質，本研究透過焦點團體法，藉由與使用者對談，了解與分析消費者對一件式iPod喇叭的感官影響因素，以供後續設計師從事其設計參考用，研究結果發現列舉如下：
1.消費者對聲音的體驗感受會因個人認知與喜好而有所不同，於本研究焦點座談會中，參與者矇眼接受聽覺體驗時，完全專注於自身對其音質表現的喜好度。
2.觸覺體驗會使消費者依自身的經驗轉換產生不同的知覺與感覺聯想，因此在矇眼進行觸覺體驗的同時，消費者會開始對該產品材質質感有聯想，並且對該產品的外觀有期待與好奇的感覺產生。但全數參與者均表示一件式iPod喇叭的觸覺在聽覺、視覺、觸覺三種感官中，屬於影響較微薄的因素。
3.當參與者對產品進行視覺體驗時，即開始對該產品產生使用情境的聯想，而研究發現視覺會影響與刺激聽覺體驗，消費者如認為該喇叭產品外觀設計具有特色，會產生其聲音特別動聽的聯想，如該產品音質表現不夠完美，也可能因視覺美觀而得到補償；如其外觀普通，即可能對其聲音失去興趣。而多數的消費者對聲音的敏銳度不如專家，在聽覺體驗無特別感想時，視覺則會取代聽覺，成為影響消費者的首要因素。
4.多重感官體驗時，多數參與者強調聽覺感官為首要影響因素，但研究發現參與者在單純聽覺體驗與多重感官體驗下的選項排序有些微的不同，最終對產品的喜好順序也正是視覺體驗的排序，顯示產品的外在質感與美觀條件確實會影響與刺激消費者的聽覺體驗與選購意願。

關鍵字

多重感官 ； 產品設計 ； 焦點團體法 ； 一件式iPod喇叭

並列摘要

Research demonstrates the power of Pop music helps to comfort our emotion, and the music emerges into digital content which result the world’s largest music player maker- Apple Inc. has breaks sales records of staggering three hundred million with their iPod; such incident encourages speaker manufacturer to announce series of iPod external speaker product for better marker segment.
Regarding to a combo iPod docking speaker, sound quality is the main criteria for average consumer; the study intend to use method of focus group to find out more, through interviewing the user to understand and analysis cause of consumers’ sensorial effect towards combo iPod docking speaker thus conclude design guideline for the follow–up designers, followings are discovered in the study:
1.Consumers have different sound experience depends on individual’s self perception and personal taste; which the participants in the study will have to be blindfold while take hearing experiment in order to focus on performance of sound quality than others.
2.In the other hand, participants may convert distinct perception and associate feeling base on own experience in the tactile experiment; the participants have to be blindfold during the experiment and they begins to have associate feeling towards product’s material finishing thus more expectation and curiosity emerges.
But participants are all feel tactile sensation is the weakest affect towards combo iPod docking speaker than hearing and sighting sensations.
3.The associate feeling of user behavior instantly emerges when the participants take the sighting experiment on the product it shows sighting sensation is affecting and stimulate hearing sensation; if the consumer find the speaker itself has great design on appearance, it would give an idea of it generate better sound quality; even if it is not perfection on the sound it may still have bit of compensate on its nice appearance; in the other hand, the consumer may lose interest on its sound due to its boring outfit in the first sight.
For most consumers, their sound recognition is not sensitive compare to the experts; the sighting sensation will replace hearing sensation thus become main affect on consumers when there is not much satisfaction in the hearing.
4.During the multisensory experiment, most participants emphasized the hearing sensation is the main affect than others, but the study found there is a slightly difference on the preference order between hearing experiment and multisensory experiment; the result shows the preference towards product is the same as the order within sighting experiment; which means product’s external quality and the condition of appearance actually affect and stimulate consumers’ hearing experience and their purchase willingness.

並列關鍵字

Multisensory ； Product Design ； Focus Group ； Combo iPod Docking Speaker

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