摘要
由於近年全球經濟快速的發展，造成人民生活品質的大幅提升，以致於人民之購物型態亦隨之改變，人們漸漸會朝向量販店或者賣場去購買生活必需用品，主要原因在於傳統賣場具有一次購足、多元化商品、價格低廉等特性，並且賣場內還設有美食街、遊樂場等休閒設施，因此，許多父母喜歡假日時在賣場內和孩子們進行休閒娛樂。但是，傳統賣場內仍存在許多缺點，例如：賣場內動線規劃不良、尋找所需商品時間過長、商品所占空間需求大等問題，因此，本研究提出一個以RFID技術為基礎之「RFID賣場服務模式」。 本研究將利用eM-plant系統模擬軟體建構 RFID賣場與傳統賣場之購物環境，針對「空間」、「成本」、「購物時間」三項衡量之績效指標進行比較後得知，RFID賣場服務模式相較於傳統賣場服務模式在三項績效指標表現表現上來的佳。因此，本研究所提出之RFID賣場服務模式對於消費者而言能夠更有效率地購物、賣場之購物動線將更為清楚、減少在賣場內體力之浪費等優勢；而對於賣場業者而言，則具有商品陳列空間大幅減少、更加容易掌握賣場即時銷售資訊、減少現場服務人員人數等優點。最後，本研究期望能夠藉由RFID賣場服務模式提升賣場服務滿意度、降低賣場業者在空間上、資金上與管理上之缺點。
並列摘要
As the global economy rapid development in recent years, resulting in significantly improved the quality of people's lives, so that people's shopping patterns have be changed, people will gradually towards the discount store or supermarket to buy the necessities of life supplies, due to the traditional stores have one-stop shopping foot, food court, and other entertainment facility, so many parents like to hypermarket with their kids in holidays. However, traditional stores still existing many shortcomings, such as, we need a lot of time to find merchandise that we need, commodity demand many space, etc.. Therefore, this research proposes an RFID technology based on the "RFID hypermarket service model". This research will use eM-plant simulation system to compare traditional hypermarket model and RFID hypermarket model for the "space", "cost", "shopping time" these three performance indicators. As the result, the RFID hypermarket model is better than the old hypermarket model in three performance indicators. Hence, this research proposed new hypermarket have many advantage, for example: can reduce a lot of waiting time before customer checkout, shopping route will be more clearly, customer can be more efficiently to shopping, etc. As for the hypermarket manager, have more merchandise display space, more easily grasp the real store sales information, etc. Finally, the research expects use RFID hypermarket service model to improve service satisfaction, reduce hypermarket in space, funding and management of the shortcomings.