- 學位論文
鞋業之個人化供應鏈設計
Supply Chain Design for Personalization in Footwear
摘要
個人化產品逐漸在全球化競爭激烈的市場中區隔出一片藍海，藉由個別消費者提出內在感知，將個人獨特品味與喜好樣式加入產品的組成部分中，能有效的滿足消費者需求。個人化的產品結構將增加製程的複雜性與管理的困難度，促使供應鏈流程必須變革以適應新的產品結構與服務。 鞋類產品屬於流行性產品，快速回應市場變化是必要的條件，然而由於鞋類產品特性不如電子零件的穩固，多半由供應鏈上游製造商進行成品鞋生產後配銷至最終消費者，造成下游供應鏈成員因應市場變化的能力低落，故如何快速提供符合消費者個人化需求的產品是本研究的主軸。 本研究透過供應鏈運作參考模型(Supply Chain Operations Reference-Model, SCOR)所提出的架構，依標準實施流程進行鞋業供應鏈的變革，並以發展個人化供應鏈為核心，首先規劃可運用於鞋業的個人化產品模組，並採用延遲策略重新配置作業流程與供應鏈網絡，建構出三種不同層級的零售端運作模式，透過各層級間零售點形成的供應鏈網絡，迅速供應、生產及配銷各類個人化產品模組，確實將個人化產品與服務落實於鞋業之供應鏈中，建立出一個較完善的鞋業之個人化供應鏈參考模型。
並列摘要
Market segmentation based on personalized product was demonstrated to be an effective business strategy. By customers proposed individuals, implicit characteristics such as personal taste, traits, innate needs become parts of product design. The supply chain must change to meet new product mix and services. Shoes are fashionable products, so quick response market are necessary conditions. However, the footwear characteristics is upside supply chain manufacturing Shoe, Downside retailers can’t response market changes The propose of Study is to create a supply chain model in footwear, which effective use of personalized products and services. The supply chain operations reference model(SCOR) provide a standard processes to implement change. First, planning personalized product module and used postponement strategy for reconfiguration processes and supply chain network. Construct three different levels of operation of the retail side, which through the rapid supply, production and distribution personalized products and services. Establish a more complete personal shoe supply chain reference model.