時尚商品是目前消費者的最愛。而時尚商品已經從原先的服飾,不斷的延伸至不同的產業,如PUMA,從經營不善的運動用品公司,因為加入的時尚元素的關係,所以成為的人人稱羨時尚運動公司,獲利也大幅的提升。三星也因為時尚的加持,也從傳統的家電商,成為了品牌價值超越新力的時尚電子大廠。而現今又有更多的3C產品時尚化,時尚手機、時尚相機、時尚筆電等..,因此,時尚的議題是現今設計師,不得不面對的議題。而本研究試圖針對時尚議題,提出一套方便設計師使用的設計手法。 在整體的研究架構中利用文獻探討歸納出時尚的定義,最後透過文獻蒐集之目前市場前幾大的時尚品牌的產品圖像化資料,應用這些具有時尚意象資料及研究藉由了解資深設計師如何於構想發展過程中,參考時尚圖片來產出設計構想的情形,透過分析,將之發展為一種可以依循的程序模式。建立了時尚元素的設計手法,最後再加上設計工作營的實際運作,作為本研究所需探討與分析之依據。 本研究提出了八種的時尚設計手法,分別為形態、色彩、材質、功能、使用方式、細節、花紋及萃取方式。期望對於輔助設計師在概念的發展階段上,使所設計之時尚概念產品的時尚意象有所提升。
Fashion merchandise is currently the favorite of consumers. The range of fashion goods has continuously extended from the garment Industry to various industries. For example, PUMA was a poor-management sports goods company. But Puma applies elements of fashion to products, which further transforms Puma into an admiring sports fashion company as well as significantly improves its profits. Another example of fashion elements help improve the brand value is the transformation of Samsung. Not only changing from a traditional home appliance maker to a fashion electronics giant, Samsung also has even higher brand value than Sony. Nowadays, there is a growing trend of making 3C products more fashionable, such as stylish mobile phones, fashion camera, laptop, etc. Therefore, today's designers have to face issues of making use of various fashion elements. Focusing on the issue of applying fashion elements to product design, this study is aimed to propose design techniques for industrial designers. The research framework bases on summarizing the definition of fashion through literature review and collecting product image data of several leading fashion brands. With these fashion imagery data and research results, the study tries to understand the way that a senior designer at the conceptual development process works; for example, (1) how a senior design creates design ideas through imagery pictures; (2) how a senior designer develops a model of working procedure through analyzing imagery pictures. Thus, this study would like to explore and analyze issues related to: (1) the process of developing design techniques of fashion elements, and (2) combing the real operation of the design workshop. This research suggests eight methods of fashion design techniques, including shape, color, texture, function, usage, details, patterns and extraction methods. In this case, this study can assist designers at concept ideation stage. Therefore, it could help designers to improve fashion image of design concept products.