- 學位論文
論我國商標法對著名商標之保護：以搶註議題為中心
Well-Known Trademark Protection Against Trademark Squatting under the Taiwan Trademark Act
摘要
隨著商業全球化的進展，商標已不再限於過去絕對的屬地主義，商標權人面臨著必須將其商標進行全球佈局之需要。而著名商標又有別於一般商標，擁有不須註冊即可享有保護之特殊性，惟其著名程度之高低會影響到其保護範圍的大小，因此，著名商標若未於台灣獲准註冊，仍有可能面臨商標被搶註的風險。我國因採註冊主義，在法條明文上雖並無搶註之詞，但實務以及訴訟上還是看的見搶註概念的實例，台灣業者若以與國外他人著名商標相同的商標及名稱申請獲准註冊，將他人辛苦建立之著名商標拿來坐享其成實在有損國際形象並且不利於整體的市場發展。另外，因著名性的判斷在法律上仍留有一些解釋空間，故目前實務上之處理僅能就單一個案來逐作認定，難免存在著一些爭議。雖然台灣與大多數國家一樣設有異議與評定制度，來作為著名商標遭搶註後的救濟方式，然而，不肖人士要搶註著名商標並非難事，著名商標權人要靠事後救濟的方式取回其商標權以及受到的損害卻是一大工程。本研究將分析外國著名商標在台灣遭到搶註的案例，探討目前國外著名商標權人可能面臨的問題，又我國對於著名商標之認定以及著名商標搶註議題仍未見有統一之判斷標準，實非毫無疑義，本研究將針對台灣現行法規的未盡之處提出修改建議。
並列摘要
Along with the progress of business globalization, the trademark owners have to expand their trademark right globally. The well-known trademark, unlike the general trademark, could obtain the trademark right without registration owing to the less strict territoriality principle. However the well-known degree will influence its protection scope. Therefore, if the well-known trademark doesn't permit registration in Taiwan, it still probably faces the risk of trademark squatting. In Taiwan Trademark Act, the territoriality principle is still the center of the Act, that is, the first to file the trademark application is the one to obtain the trademark right. If Taiwanese operator take someone else's well-known trademarks to register, sit back and enjoy the results of others, it is detrimental to our international image and is not conducive to the overall development of the market. Besides, owing to the uncertainty of well-known degree of the well-known trademark, the well-known trademark shall be judged by case. Even though we have remedies after the event , including trademark oppositions and trademark invalidation, for trademark squatting. However, it is quite hard for the real well-known trademark owner to retrieve the trademark right through remedies. This thesis will discuss the problems that the foreign well-known trademark might encounter by analyzing several foreign well-known trademark squatting cases in Taiwan. Also, propose some modification suggestions for the well-known trademark issue of Trademark Act.