- 學位論文
USB 3.0商機下之記憶體模組企業競爭優勢研究-以T公司為例
The Investigation of the Competitive Advantage of Memory Module Manufacturer for USB 3.0 Opportunity – T Company
摘要
自2008年USB 3.0規格正式公佈後，其消費市場機會經過兩年時間的準備，已慢慢從外接式硬碟與隨身碟等產品切入，預期在2011年會出現大幅成長，而記憶體模組業者近年則是飽受記憶體價格起伏、桌上型電腦成長明顯趨緩和內嵌式架構高技術門檻等因素而拖累營運表現，皆急欲尋找新的市場商機，故本論文之目的為探討USB 3.0產品對該產業競爭優勢之影響，供相關人士作為參考。 本文研究方法是經由問卷調查和訪談的方式，以目前全球USB隨身碟市佔率為第四大的T公司為主要研究對像，研究結果有： 一、產業關鍵成功因素主要為：處理器與系統業者硬體支援能力、主要元件製造商技術支援能力、主要元件產品效能、與元件製造商合作及整合能力、產品相容性提升…等主要因素。 二、市場競爭策略主要為：提升顧客滿意度、研發與創新能力、發展高附加價值的產品、產品差異化與客製化能力、市場環境與產業趨勢…等因素。 三、企業核心價值主要為：產品開發能力的優勢、企業品牌價值、完整行銷通路鋪設的優勢、產業供應鏈的掌握、管理與研發人員教育程度…等。 四、消費者需求主要為：產品相容性需求、資訊傳輸速度提升、電子產品傳輸介面整合、大容量記憶裝置需求、客服服務品質要求…等項目。 經由分析結果對個案公司提出在市場機會、競爭優勢等具體建議予相關人士參考。
並列摘要
After the specification of USB 3.0 had been announced in 2008， the market opportunities of consumer gradually from product - related， such as Removable Hard Disk Drive and USB flash drive into market have been prepared for two years. It is anticipated grow substantially in 2011. On the other hand， in recent years the memory price fluctuations、desktop PC sales growth has slowed down， and embedded memory architecture for high-threshold were weaken the Memory Module Manufacturers operating performance.So， they are anxious to find another market opportunities.Therefore， the purpose of this thiesis is to investigate the influence of the USB 3.0 in the property and provide some implications for related personnels. In this study， the methodology used questionnaires and experts interview. My target participant， T company， is the fourth largest market share of Flash Drive in the world. There are some findings in this study： 1. The primary tactic of Key Successful Factor：CPU and hardware support for system vender， Major component manufacturers technical support， Performance of the main component， Cooperation and integration with component manufacturers， Product compatibility improve，etc. 2. The primary tactic of Marking Competition：Promote the customer satisfaction， Competence of research and creativity， Develop highly supplemetary value of products， Discrepancy of the products and the competency of customization， Market environment and industry tendency，etc. 3. The primary Core Value of the Enterprise：Adventage of the competence of the product development， Brand Value of a Enterprise， Advantage of building Complete Marketing Channel， Control the Supply Chain， Educational level of manager and research personnels，etc. 4. The primary Consumer Demand：Requirement of Product Compatibility， High speed of Data Transmission， Electronics Interface Integration， Requirment of Extra-Capacity memory device， Quality of Customer Service，etc. The finding provides some implications and concrete suggestions for related personnels.