從讀者接受角度看旅遊翻譯之讀者關照

The Translator’s Concerns for the Target Readers in Tourism Translation: Perspectives from the Reader’s Reception

江佳紋(Chia-Wen Chiang)

指導教授 ： 陳雅玫

國立臺北科技大學/人文與社會科學學院/應用英文系碩士班/碩士(2014年)

https://doi.org/10.6841/NTUT.2014.00831

摘要

隨著旅遊產業的興盛，對於異國旅遊資訊之需求亦隨之增加。旅遊新聞翻譯中提供了許多相關訊息，包括當地歷史、地理及文化等(Liu, 2007; Shi, 2008)。先前對於旅遊翻譯之研究中多以功能理論為主，並以譯文之翻譯策略及譯文之目的與品質為主要研究方向(Sun, 2007; Ye, 2007)。但先前的研究中少針對旅遊文本之功能及讀者接受度為主要探研之方向。旅遊翻譯中皆以讀者為中心，因此若欲成功地達到其翻譯功能，必須仰賴適當地採用翻譯策略。
因此，此篇論文主要採用功能理論以及接授美學來建立一理論架構以探研譯者如何能夠更妥善地在翻譯過程中將讀者納入考量之中。接下來，將此理論架構實際運用在個案研究中來檢視並探討譯者在翻譯過程中如何考量到目標讀者群之需求。個案研究之語料來源包括(1)英中翻譯：Taipei Times線上雙語旊遊新聞；以及(2)中英翻譯：光華雜誌網站中的線上中英對照之旅遊文章。將會仔細比較原文與譯文以找出翻譯過程中譯者採用之翻譯策略。最後，比較中英與英中翻譯策略以探研翻譯過程中對於目標讀者之不同的考量。

關鍵字

旅遊翻譯 ； 接受美學 ； 功能理論 ； 讀者關照 ； 文化詞

並列摘要

With the boom of tourism industry, the needs of foreign traveling information also increase. Traveling news translation provides a wide range of information about the histories, geographic features, cultures, people, customs and traditions of foreign countries, and plays a significant role of intercultural communication (Liu, 2007; Shi, 2008). Previous studies on traveling translation put main emphases on relevant translation strategies, features, and functions from the perspectives of the skopos theory and functional equivalence (Sun, 2007; Ye, 2007). However, less attention was paid to the text functions of translated tourism texts. Each tourism text has its own specific functions that is to appeal to the target readers, evoke their emotions and feelings, and persuade them through providing relevant tourism information. Only when the text functions are achieved can the corresponding purposes be fulfilled. Since the functions of tourism texts are reader-oriented, it relies on the use of appropriate translation strategies to fulfill the functions.
Therefore, this paper aims to adopt functionalist approaches (including skopos theory and Nord’s theory of translation-oriented functions and reception aesthetics (a reader-centered theory) to develop a theoretical model to explore how the translator can appropriately consider the target readers during the translation process. Following this, the theoretical account is applied to two empirical case studies to examine and evaluate how the translator considers the target readers in real translation practices. The data examined in the case study covers (1) English-Chinese translation: some bilingual news texts from the on-line Taipei Times, whose topics revolve around foreign countries’ traveling information, and (2) Chinese-English translation: the online tourism articles collected from Taiwan Panorama . The source and target texts are compared carefully to identify the strategies adopted by the translator. The found translation strategies from two case studies will be compared to find out the different considerations between C-E and E-C traveling translations.

並列關鍵字

tourism translation ； Reception Aesthetics ； functional theories ； culture-specific term

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