服務創新方法之一般性模式

Develop New Services: A Generic Service Innovation Methodology

謝濬聿(Chun-Yu Hsieh)

指導教授 ： 洪子逸

國立臺北科技大學/管理學院/服務與科技管理研究所/碩士(2014年)

https://doi.org/10.6841/NTUT.2014.00835

摘要

近年來，服務創新在服務業中已成為熱門議題，一些服務創新方法論亦逐漸應用在服務業中。然而，這些方法論都有一些特定之限制與問題。本研究擬透過分析企業如何進行服務創新，與過往之服務創新研究中，發掘共通之創新過程，並發展出服務創新方法之一般性模式。本研究擬採用文獻分析法、半結構化專家深度訪談及個案研究以形塑本研究所提出的方法論。本研究所建構之服務創新方法之一般性模式，將可為產業實踐服務創新時，提供一個簡單使用與更少限制之方法論基礎，以協助企業開發新服務。

關鍵字

新服務發展 ； 服務創新方法論 ； 服務設計

並列摘要

In recent years, service innovation has become an interesting issue in the service sector. This study investigates many service innovation methodologies in the service sector. However, these service innovation methodologies have some specific restrictions and disadvantages. This study tries to devise a generic service innovation methodology via analyzing how companies conduct service innovation processes. It reviews the past literature to find the common process stages and help develop generic service innovation methodology. It also adopts document analysis and semi-structure in-depth interview to verify the proposed methodology. The findings reveal that the generic service innovation methodology could provide a basis for industrial practice to facilitate new service development with less restrictions and easier adoption.

並列關鍵字

New Service Development ； Service Innovation Methodology ； Service Design

參考文獻

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