從創新管理理念探討組織變革關鍵因素-以A圖書公司為例

An Exploration of the Key Factors in Organizational Change Based on the Concept of Innovation Management－a Case Study of Company A

游鈺輝(Yu-Huai You)

指導教授 ： 蕭俊祥 ； 黃廷合

國立臺北科技大學/機電學院/機電整合研究所/碩士(2009年)

摘要

本研究主要探討臺灣地區圖書出版業組織變革的關鍵因素，同時選擇具有代表性之A圖書公司為個案案例。研究方法以「深度訪談法」及「問卷調查法」二種。「深度訪談法」是根據文獻資料分析結果，參考研究問題之需要，設計訪談大綱；訪談的對象包含個案公司基層及經理級以上中高階主管。「問卷調查法」的實施則是先以文獻探討確認變數的操作型定義與研究架構，再依據前述背景與動機，參酌國內外相關論文及學術期刊，接著以問卷調查進行實證分析，試圖以多元衡量的方式，建立組織變革的關鍵成功因素。問卷調查是以個案公司員工為研究母體，範圍涵蓋單位正副主管(主任、副主任)、基層主管(組長、副組長)及一般基層員工。本研究的研究目的，在於找出個案公司組織變革的關鍵成功因素，以做為個案公司經營者策略之擬定與資源配置之參考。本研究結果歸納員工為組織變革的關鍵因素有：1.公司在組織變革之前，應對所有的員工，作適當說明。2.公司進行組織變革，資訊系統有更新的必要。3.公司在組織變革上應有完善規劃。4.公司在組織變革上的發起人積極的參與。5.公司的高階經營者積極參與組織變革。6.公司在組織變革時，為各事業群訂定績效標準與管理。7.公司對組織變革有願景與策略。8.公司的中階者管理幹部積極參與組織變革。9.公司的高階主管具備良好領導能力。10.公司在組織變革後，能提升競爭力等共十項重要發現。
本研究經由資料分析與討論歸納了五個可供後續研究題目及相關建議。

關鍵字

圖書出版業 ； 組織結構 ； 組織變革 ； 創新管理

並列摘要

The main purpose of this study is to explore the key factors in organizational change of the book publishers in Taiwan while a typical publisher, Company A, was selected as a study case. This research is based on a qualitative case study by means of two kinds of data collection methods, "depth interviews" and "questionnaire". The steps of "depth interviews" consist of literature review, the selection of interview questions required for this research, the design of interview outline, and the interviews with the grass-roots and intermediate-high level managers of the companies case-studied. On the other hand, to implement the "questionnaire", the operational definition of variables and the study of architecture were confirmed with literature, and then relevant domestic and internal academic papers as well as journals based on the foregoing background and motives were referred, followed by sending out the questionnaires to perform an empirical analysis in an attempt to identify the critical factors of organizational change success with a multi-measurable approach. Questionnaire survey was based on the case study of company employees as the mother samplers, covering the directors (directors, deputy directors) of various departments, grass-roots heads (heads, deputy heads) and general employees. The aim of this study is to identify the critical factors leading to the success of the organizational change of the investigated company and hence offer valuable information to the company operator for the strategy formation and resource allocation. The results of this study summed up a number of key factors influencing the success of the organizational change, including appropriate explanation offered by the company to all the staff prior to the organizational change, a required upgrade of the information system within the company to facilitate the organizational change, the company having well planned on the organizational change, the positive participation of the promoter on the organizational change of the company, the active participation of high-level operator of the company in the organizational change, the corresponding stipulation of company about performance and management standard for every undertaking group in the organizational change, the perspective and tactics of the company with respect to the organizational change, the managerial cadre of the person who hits steps of the company participating in the organizational change actively, the excellent leadership of the high-level executive of the company, and the ability of the company to improve the competitiveness after the organizational change, a total of ten factors.
Based on the data analysis and discussion, this study offered five potential topics and relevant suggestions for following researches.

並列關鍵字

Book Publisher ； Organizational Structure, ； Organizational Change ； Innovation Management

參考文獻

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