- 學位論文
隨身數位商品之企業產品風格與形態研究
A Study on the Relationship between the Corporate Style and Product Form of Portable Digital Products
摘要
觀諸設計史，以代表的設計風格來區分時期，反映當時期的社會型態、消費習慣、藝術潮流…等。而今在數位化的潮流下，是否會有代表性的設計風格產生呢？各企業如何運用設計風格與元素來表徵企業形象呢？ 本研究係以個案分析及問卷調查方式探討選定的設計知名公司市面上現有數位產品形態與產品風格，涵蓋造形、材質、色彩的運用等設計風格要素，期提升企業主對工業設計重要性認知，以及設計師在新產品開發設計趨勢與風格上的實務應用。 產品風格由整體元素的形態建構而成，各種元素的形態猶如產品風格的構成密碼『DNA』，設計知名企業在不同產品別塑造具識別之風格與造形元素；本研究結果：造形以簡潔、線條以簡單俐落為主，材質以金屬材質感受最為高級，尤其運用在產品細部上，以及運用壓克力模內成型技術來單純化產品構成元素，利用材料特性搭配色彩展開亦能有效提高產品價值。
並列摘要
Tracing the history of industrial design, every period has its own unique style that may represent the society manner, the consumption habit, the spirit of art, and so on. Under the tendency of product digitalization, will there a representative style arisen? How could enterprises use the design styles and elements to build up their own corporate image? Through case analysis and questionnaire, this research probes into the types and styles of present digital products, in terms of the commonness of material application, pattern forming and colors, so as to have enterprises owners recognize the importance of industrial design and offer tendency and style reference resources to designers. Product style is formed by patterns of entire elements; each element pattern is just like a "DNA" of the product style. Different category products of an enterprise possess homogeneity on their product style and forming elements. The findings of this research are: simple is the best rule, metallic material looks more valuable especially apply on the product essential detail. Use Acrylic in-mold forming technology to simplify product compositional elements. It could also increase product value to consider material characteristics while matching the color scheme.