- 學位論文
體驗行銷及心流體驗對企業體行銷效益之互動探討－以LEXUS汽車為例
The Study of Exploring the interactive discussion of marketing and benefit on the effectiveness of enter prices - Take the LEXUS car as an example
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延伸閱讀
- 柯姿伶、吳祺晏（2020）。體驗行銷應用到Pinkoi線下活動對知覺價值及購買意圖之影響。圖文傳播藝術學報，()，119-126。https://www.airitilibrary.com/Article/Detail?DocID=16835891-202004-202008260014-202008260014-119-126
- 陳廷軒（2018）。體驗行銷現況與分析。運動知識學報，(15)，84-93。https://www.airitilibrary.com/Article/Detail?DocID=1816532X-201807-201904220013-201904220013-84-93
- 簡子晴（2020）。探討線上線下顧客體驗品質對知覺價值、滿意度及口碑的影響〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU202001864
- 陳佳霖（2008）。THE IMPACTS OF REFERENCE PRICE AND PROMOTION SITUATIONS ON PURCHASE INTENTION-- PRODUCT CATEGROY AND RERAILING SHOP TYPE AS MODERATORS〔碩士論文，大同大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0081-0607200917244613
- 廖格蔚（2021）。Exploring the Differences in Categories of Vehicle Products and Competitive Strategies in the Traditional and Electronic Word of Mouth〔碩士論文，淡江大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0002-1506202115114000